Milestone: Middle East has keen eyes on technological transformation
Danish company has cutting-edge VSaaS solutions
Video Surveillance as a Service (VSaaS) is a cloud-based security solution that empowers users to conveniently access their Internet Protocol (IP) cameras from any location using a computer. This allows for easy viewing of surveillance footage and ensures continuous monitoring and enhanced security.
VSaaS technology primarily consists of two types: IP-based and analogue systems.
IP-based cameras, a key component of VSaaS, are integrated into video management systems (VMS). They offer a range of features, including live streaming, recording, and retrieving video footage. Their ability to use the internet for data transmission and require a Local Area Network (LAN) connection for processing makes them versatile and suitable for various surveillance needs, providing reassurance in any security setup.
In contrast, analogue cameras record footage onto a digital recorder, which converts the video into a digital format. This footage can be displayed on a monitor or router and shared across an internal network for remote access.
Use-case scenarios
VSaaS offers a variety of service models, each with its unique benefits. These include managed, hybrid, and hosted options, catering to the diverse needs of different sectors. It is utilised across multiple sectors, such as industrial, military and defence, institutional, public facilities, and commercial enterprises, ensuring a suitable model for every user.
The global VSaaS industry is poised for significant growth from 2024 to 2030. With a market value of approximately $3.69 billion in 2022, it is projected to expand at a compound annual growth rate (CAGR) of around 19.01% during the forecast period.
By 2030, the market could exceed $10 billion, driven by the rising demand for cloud-based security solutions and continuous technological advancements]. This growth potential makes VSaaS an attractive investment and a promising career path for security professionals and technology enthusiasts.
Global leader
As a global leader in the VSaaS vertical and with a significant footprint in the Middle East, North Africa and Turkey (MENAT) region, Milestone Systems hosted its highly anticipated XPerience Days Middle East B2B event in Dubai, United Arab Emirates,
Held from September 9 to 10, 2024, the Dubai event was integral to the company’s global flagship XPerience Days series for its regional partners across the globe, including the US, UAE, France, UK, Italy, South Africa, Denmark, Saudi Arabia, and Germany,
Attendees at Milestone XPerience Days Middle East experienced firsthand the company’s commitment to using data-driven video technology to boost efficiency and productivity and enhance physical and cybersecurity across various industries.
The two-day event featured 17 technology partners that showcased seamlessly integrated solutions powered by Milestone’s cutting-edge data-driven video technology.
Milestone aims to ‘make the world see by empowering people, businesses, and societies with data-driven video technology’. In this context, the Danish company provides actionable insights from video data through its open platform software, analytics, customers’ cameras, and sensors—always with a responsible mindset and a people-first approach.
Today, Milestone’s products are deployed in 500,000+ customer sites worldwide, from corner stores to critical infrastructure.
Middle East News 247 caught up with Louise Bou Rached, Sales Director (MENAT) at Milestone Systems, for this exclusive one-on-one at 2024 XPerience Days Middle East:
Excerpts from the interview:
What is significant about Milestone’s 2024 XPperience Days Middle East?
This event is a vital platform where key stakeholders, partners, and customers converge to explore cutting-edge data-driven video technology. This year, we have focussed on changing the perception of video management software (VMS) as a tool for enhancing public health and societal benefits. We also discussed industry-specific use cases that showcase how VMS can drive innovative solutions.
What makes the Middle East region unique for Milestone compared to the other areas around the globe?
The Middle East region is incredibly dynamic, especially regarding technological transformation. Our regional customers seek more significant value, which drives continuous innovation. In a sense, we provide the solutions that our customers are looking for, which is more of a data-driven analysis and how they can utilise intelligent data. Countries in the region are also eager to adopt new technologies, positioning themselves at the forefront of advancements.
There are growing concerns in Europe and the US regarding AI adoption in an unregulated context. How do Middle Eastern customers view AI in general?
As a people-first company, we prioritise strong ethical guidelines alongside technological advancements reflected in our technology. While industry regulations must be followed, we focus on balancing innovation with protecting human rights and privacy. Our customers in the region are embracing AI.
What are the Middle East’s expectations for on-premises versus cloud solutions regarding data-driven video data management?
Milestone is committed to offering flexibility. Customer preferences vary; some prefer on-premises solutions for regulatory reasons, while others opt for cloud or hybrid models. Our goal is to provide solutions that cater to these diverse needs.
What synergy do you see between Milestone and VMS?
Historically, there has been a misconception that VMS is purely security-focused. However, we are currently witnessing a convergence of security and innovative applications. This integration will become essential as we address evolving industry trends.
Featured image: Louise Bou Rached, Sales Director (MENAT) at Milestone Systems. Credit: Arnold Pinto
Last Updated on 4 months by Arnold Pinto
