Over 82,000 attendees visit twin Hong Kong jewellery shows
Rise in Middle Eastern buyers
The 41st Hong Kong International Jewellery Show and the 11th Hong Kong International Diamond, Gem & Pearl Show, organised by the Hong Kong Trade Development Council (HKTDC), have proven successful.
The events, held in a “two shows, two venues” format, attracted 4,000 exhibitors from over 40 countries and regions. The Jewellery Show concluded on March 9, 2025, at the Hong Kong Convention and Exhibition Centre (HKCEC), while the Diamond, Gem & Pearl Show wrapped up at AsiaWorld-Expo.
This year, the International Jewellery Show introduced the Gold Jewellery Zone, showcasing unique designs and meticulously crafted gold jewellery. It also featured the Young Jewellery Designer Arena, offering a platform for emerging designers and helping the industry tap into new opportunities. With a diverse range of exhibitors and buyers, the twin shows reflected the global appeal and reach of the Hong Kong jewellery sector.
Over 82,000 attendees from 141 countries and regions visited the twin shows. Approximately 32,000 attended the Diamond, Gem & Pearl Show, while about 51,000 participated in the International Jewellery Show. Notably, there was a marked increase in buyers from ASEAN, the Middle East, Western Europe, and North America, underscoring the event’s international significance.
Sophia Chong, Deputy Executive Director of HKTDC, highlighted the impact of the shows on the global jewellery industry. “As a leading global trading hub for the jewellery industry, the twin jewellery shows brought together international buyers and organised more than 30 industry seminars and activities to foster innovation and collaboration within the sector,” she said.
“The shows also actively promote local design and nurture the next generation of industry talent, reinforcing Hong Kong’s status as a world-class convention and exhibition centre.”
Cautious optimism
A survey conducted by the HKTDC among 1,434 exhibitors and buyers provided further insights into the industry’s state. Respondents expressed cautious optimism about the jewellery market, with 44.2% expecting overall sales to increase in the next one to two years.
Growth prospects were robust in the Middle East (76.8%), India (72.6%), and the ASEAN region (66.2%). Respondents also noted that technological advancements, including artificial intelligence, big data, and social media, would significantly impact the jewellery industry in the coming years.
Regarding product trends, 61.9% of respondents identified trendy fashion jewellery as having the most growth potential, followed by precious jewellery (39.1%) and demi-fine jewellery (24.4%).
Karat yellow gold (43.4%), karat white gold (37.8%), and pure gold (28.6%) were forecasted to be the most popular precious metals in 2025. Diamonds were also the most in-demand gemstone, with 47.6% of respondents indicating strong demand.
The shows also focused on opportunities within the Mainland Chinese market and the rise of e-commerce. In line with the latest government budget measures, the HKTDC partnered with mainland e-commerce platforms Taobao and Tmall for the first time, allowing exhibitors to engage with Mainland buyers through live e-commerce. The initiative attracted 10 exhibitors and six key opinion leaders, reaching over 6 million people and generating over HK$50 million in sales.
Rise in sales
Exhibitors at both shows reported impressive sales figures. Hong Kong exhibitor Gigi Cheng, Chairwoman of the Asia Jewelry Culture Design and Crafts Association, expressed optimism about the opportunities in the Middle East, forecasting sales between US$1 million and US$3 million. Hatta Chang, Chairman of Hatta New Company, also reported a significant increase in sales, tripling last year’s figures and connecting with buyers from Russia, Korea, and Mainland China.
For many exhibitors, the shows provided invaluable exposure to global markets. Carl Philip Arnoldi, CEO of German exhibitor HC Arnoldi e.K., emphasised the event’s international reach, noting that it attracted many buyers from the Middle East and Asia. He predicted a 20% to 50% increase in sales this year.
The shows also drew significant investments from buyers. Michel Zoughaib, a Lebanese buyer, praised the event as a one-stop platform for sourcing diverse products. He attended the show with a budget of US$1 million, stating that if he found the right suppliers, he could spend up to US$15 million.
Similarly, David Levy, President of David Levy Diamond Inc., expressed high expectations for his purchases, forecasting an investment of at least US$450,000 across both shows. Buyers from the ASEAN region, including Malaysia’s Tomei Gold and Jewelry Manufacturing SDN BHD, also showed strong interest, allocating procurement budgets of US$100,000 to US$200,000.
Image: Over 82,000 buyers from 141 countries and regions visited the 41st Hong Kong International Jewellery Show and the 11th Hong Kong International Diamond, Gem & Pearl Show. Credit: HKTDC
