Piaget debuts distinctive gold lustre at Art Dubai 2024
Exhibition showcases ‘Ateliers de l’Extraordinaire’ artisanry
Piaget presented the ‘House of Gold’ exhibition at the 17th edition of Art Dubai, held from March 1 to 3, 2024, at Madinat Jumeirah.
Piaget showcased the very essence of its style, highlighting the power and radiant energy of its signature goldwork through ‘The House of Gold’ exhibition.
The event featured inspiring collaborations with artists and designers from the Middle East, emphasising Piaget’s connection to the region since the 1960s.
The ‘House of Gold’ exhibition at the fair was a dialogue between Piaget’s rich heritage and vibrant present. It provided an exceptional immersive experience, celebrating patrimony icons, contemporary reinterpretations, and exclusive collaborations, all centred around the wonders of gold work.
All that shines
The exhibition showcased the artisanry of the ‘Ateliers de l’Extraordinaire’ in Piaget’s Genevan workshops, where gold is melted, mastered, and meticulously carved to create unique pieces blending high watchmaking and high jewellery.
Benjamin Comar, Piaget CEO, stated: “Taking part in the 17th edition of Art Dubai in 2024, during Piaget’s grand celebration of its 150th anniversary, was an undeniable and natural choice for us.”
Piaget unveiled various exquisite pieces at the exhibition, including the Swinging Sautoir necklace designed to offer a new way of reading the time, Limelight Gala watches with couture charm, and cuffs combining textured effects with ornamental stones.
The presentation also highlighted the virtuosity in creating Piaget’s ultra-thin timepieces, from the earliest versions to the recently released Piaget Polo Perpetual Calendar Ultra-Thin models.
Iconic timepiece
The pinnacle of Piaget’s ‘House of Gold’ expertise was the introduction of a genuinely iconic timepiece, the Piaget Polo 79, fully sculpted from the most precious metals, serving as both a delicate bracelet and a watch.
This legendary watch set the tone for the 150th-anniversary celebrations leading up to the Watches and Wonders event in Geneva from April 9-15, 2024.
Throughout its 150-year legacy, Piaget has collaborated with a diverse range of artists and celebrities, forming an integral part of the famous ‘Piaget society.’
At Art Dubai 2024, two creative collaborations were unveiled. Designer Shamsa Alabbar reinvented a limited edition of Piaget’s Limelight Gala watch, presenting a hypnotic reinterpretation of typography and Arabic graphic design.
Artist Razan Alazzouni, who previously collaborated with Piaget on the Possession jewellery collection, was given carte blanche to reinterpret the Limelight Gala with gold and marquetry of ornamental stones, creating a perfect harmony that adds a new chapter to Piaget’s history of Extralegenza.
“We were delighted to welcome Piaget to Art Dubai as our high jewellery and watch partner — an iconic brand that shares our vision for art, artistry, and excellence,” stated Benedetta Ghione, Art Dubai’s Executive Director.
Featured image: The Piaget Polo 79 is fully sculpted from the most precious metals. Credit: Piaget
