Al-Futtaim is pleased to announce the launch of Blue AI, a groundbreaking feature within the Blue Rewards app that empowers customers to interact with all their favourite brands in new and dynamic ways. The feature will reach more than five million Blue Rewards customers in the first year. The
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Al-Futtaim Trading Enterprises, the official distributor of Jeep in the UAE, is proud to announce the ‘Dare to Wrangler’ Sales Event, running from September 19 to 22, 2024. This exclusive event offers customers the opportunity to own new and certified pre-owned Jeep Wrangler models, renowned for their legendary off-road capabilities, iconic design, and wide range […]
Al-Futtaim Trading Enterprises, the official distributor of Ram, is thrilled to announce the arrival of the highly anticipated 2025 Ram 1500 Laramie and Rebel models in the United Arab Emirates. Featuring the all-new 3.0L I6 Hurricane Twin Turbo engine, these trucks deliver an impressive 420 horsepower and 635 Nm of torque, setting a new benchmark […]
In a monumental leap forward for marine engine technology, Al-Futtaim Honda has unveiled its first 5-litre V8 outboard engine, the BF350, specifically designed to cater to the needs of the UAE’s elite boating community and passionate seafarers. The newest addition expands Honda’s line-up in the UAE to 11 outboard engines, offering a comprehensive range of […]
In a monumental leap forward for marine engine technology, Al-Futtaim Honda has unveiled its first 5-litre V8 outboard engine, the BF350, specifically designed to cater to the needs of the UAE’s elite boating community and passionate seafarers. The newest addition expands Honda’s line-up in the UAE to 11 outboard engines, offering a comprehensive range of […]
Blue, Al-Futtaim Group’s lifestyle and rewards app that offers benefits from the widest range of brands, signed a partnership agreement with Emarat General Petroleum Corporation’s loyalty program, EmCan, facilitating higher rewards and double earnings for members of both programs. Dany Karam, Chief Marketing and Partnerships Officer at Al-Futtaim Group – Blue, signed
Building on an enviable heritage as one of the world’s toughest and most capable 4x4s, Al-Futtaim Toyota is proud to announce the launch of the all-new Land Cruiser Prado in the United Arab Emirates, celebrating more than 70 years of offroad dominance and reliable performance across 190 countries. Since its debut in 1951, the Land […]
Al-Futtaim Lexus has expanded its fleet of luxury hybrid vehicles with the addition of the stylish, sporty and highly efficient 2024 Lexus UX 300h. A new powertrain and badge have arrived with the new UX 300h, and the versatile compact crossover now boasts 196 total system horsepower. A new hybrid transaxle and lightweight lithium-ion battery […]
Toyota GR owners in the United Arab Emirates were amongst the first in the country to be treated to a surprise unveiling of the new Toyota GR86 Coupe. Guests attending the Suhoor on the Track event hosted by Al-Futtaim Toyota for GR owners at the Dubai Autodrome enjoyed the exclusive reveal whilst enjoying an evening […]
As we celebrate International Women’s Day, let’s honour the vital contributions of women across all sectors. Their resilience and spirit are pivotal in shaping our society. Women’s stories light the way forward for us all. At Al-Futtaim, women’s dedication to excellence, integrity, and collaboration is driving innovation and success across our growing business
IBM Consulting Transforms Al-Futtaim Group’s Operational Excellence and Elevates Customer Experience
IBM Consulting (NYSE: IBM) has been selected by Al-Futtaim Group to redesign its Blue Rewards’ customer experience journey and transform the Group’s Digital core through large scale data migration projects. IBM Consulting implemented a redesign of the Blue Rewards digital platform which includes the user experience, technology stack, and business teams. This
Al-Futtaim Electric Mobility Company, the official distributor of Polestar in the UAE, have announced the official launch of Polestar 3. Polestar 3 is also the brand’s first vehicle planned to be produced on two continents – marking a milestone in green mobility in the UAE and adding a luxury high-performance electric alternative to the most […]
In a dynamic collaboration with TikTok for Business Middle East and renowned content creators Amir De Leon and Mostafa Eldiasty, Al-Futtaim Lexus are transforming automotive enthusiasts into powerhouse content creators with the Lexus Content Lab. Hosted at Al-Futtaim Lexus DIP showroom, the Lexus Content educated audiences on creating unique, thrilling and