Blue Rewards - Middle East News 247
February 25, 2025
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Blue Rewards

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IBM Consulting Transforms Al-Futtaim Group’s Operational Excellence and Elevates Customer Experience

IBM Consulting (NYSE: IBM) has been selected by Al-Futtaim Group to redesign its Blue Rewards’ customer experience journey and transform the Group’s Digital core through large scale data migration projects. IBM Consulting implemented a redesign of the Blue Rewards digital platform which includes the user experience, technology stack, and business teams. This