communications - Middle East News 247
January 12, 2025
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communications

NEWS DESK

Communications Powerhouses TRACCS and Accordience Announce Strategic Global Affiliate Partnership

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TRACCS, the largest independent and homegrown communications consultancy in the MENA region, and Accordience, the parent company of global agency brands Grayling, Citigate Dewe Rogerson, Cirkle, Red Consultancy, and movement, announced a strategic global partnership bringing together decades of proven expertise and experience. This affiliation enables access to integrated,
Guidelines
Business

Middle East PR Industry Issued With 8 AI-Use Guidelines

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In A First For MEPRA The Abu Dhabi-headquartered Middle East Public Relations Association (MEPRA) has unveiled new guidelines to regulate the use of Artificial Intelligence (AI) within the communications sector in the Middle East region. The guidelines, a product of MEPRA’s AI Committee and ChatGPT’s expertise are a valuable resource for PR industry

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