Corona, the world’s most valuable beer brand, has introduced the ‘Relaxation Clause’, a new global initiative for all sponsorship agreements that ensures athletes dedicate time to relax and unwind as part of their contract with Corona Cero. The Relaxation Clause offers a new approach to
Corona Cero
Today, Corona Cero, the global beer sponsor of the Olympic & Paralympic Games, unveils its Golden Venues activation, bringing the same seats as from the Olympic Games venues in Paris to iconic travel destinations across four continents. This initiative invites fans to reconnect with nature and gives them the opportunity to embrace their own Golden […]
Today, Corona Cero, the global beer sponsor of the Olympic & Paralympic Games, introduced its “For Every Golden Moment” platform, celebrating the golden moments of the games and reminding the world to embrace and enjoy their own golden moments occurring in life. This marks the launch of the no-alcohol brand’s inaugural Olympic Games activation since […]