Dentsu

NEWS DESK

Dentsu reveals findings of largest of its kind cross platform Arabic Attention study

News Desk 2 09/10/2024 0

Dentsu MENA today announced the release of its pioneering research measuring attention across five social, video and contextual platforms in Arabic for the first time. This comprehensive study aims to bridge the gap between traditional measurement metrics and actual human behavior, offering

NEWS DESK

Dentsu Launches GCC Edition of Landmark Global Future Consumer Study

News Desk 1 16/09/2024

Dentsu today announced the release of the GCC edition of it’s landmark global study Consumer Vision 2035: The Era of the Insight-to-Foresight Pivot, which charts the long-term consumer trends that will shape the next decade. The research shows a growing comfort level among GCC consumers for an increasing number of administrative and shopping activities being […]

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Tarek Daouk expands Leadership remit to Turkey as CEO, MENAT and appointedPresident, Merkle SEMENAT

News Desk 2 15/07/2024

dentsu today announces the appointment of Tarek Daouk as CEO for the newly created sub-cluster of dentsu Middle East North Africa and Turkey (MENAT), expanding his role to lead dentsu’s operations in Turkey. Going forward, Tarek will lead the integrated growth strategy and business execution for MENAT, where dentsu has reorganised its operations to accelerate […]

NEWS DESK

Dentsu launches first of its kind cross-platform Attention study in Arabic

News Desk 2 08/05/2024

Dentsu today announced the launch of a new research study measuring attention in Arabic digital advertising for the first time. Conducted in partnership with Lumen Research, dentsu will measure consumer’s attention spans across various leading platforms to establish the value of attention as a media effectiveness metric, including how best to measure it, value it […]