GenAI - Middle East News 247
February 12, 2025
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GenAI

NEWS DESK

89% of IT Leaders Worry GenAI Flaws Could Negatively Impact Their Organization’s Cybersecurity Strategies

Sophos, a global leader of innovative security solutions for defeating cyberattacks today released a new report, “Beyond the Hype: The Businesses Reality of AI for Cybersecurity,” which surveyed 400 IT leaders on their use of AI in security. The survey found that, despite 65% having adopted generative artificial intelligence (GenAI capabilities, 89% of IT leaders […]
NEWS DESK

Alteryx Empowers the Middle East’s GenAI Revolution with Transformative Enterprise Analytics at LEAP 2025

Alteryx, Inc., an AI platform for enterprise analytics, has announced its debut participation at LEAP 2025, the region’s premier technology event. Taking place from February 9–12, 2025, at the Riyadh Front Expo Centre, Alteryx will showcase its latest innovations designed to empower organizations to unlock business efficiency and revenue growth through data analytics. The
NEWS DESK

Wolters Kluwer and Internal Audit Foundation Uncover Potential of GenAI in Audit Activities

Wolters Kluwer, a global leader in information, software, and services for professionals, has collaborated with The Institute of Internal Auditors’ (The IIA) Internal Audit Foundation on a research report: Harnessing Generative AI for Internal Audit Activities. The report explores the use, implementation and governance of GenAI within organizations and internal audit
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Coursera’s cutting-edge Academic Integrity features uphold learning standards amid GenAI challenges

Coursera, a global online learning platform, has introduced a new suite of GenAI-powered features designed to enhance the authenticity and verification of learning experiences for students, educators, and employers. These features aim to increase the value of online assessments, courses, and certificates by reducing the risks associated with student misconduct. Available
Business Markets

gimmefy.ai enters the North American market

MENA region is also in the pipeline In a strategic move aimed at global expansion, gimmefy.ai, a leading generative AI marketing platform headquartered in Singapore, has officially launched its operations in North America. Founded on cutting-edge AI models and expert marketing strategies, gimmefy.ai has achieved considerable success in Asia. Now, it aims to empower North
Tech

Unravelling The Promise And Potential Of AI

And A Deep Dive Into Generative AI In the ever-evolving world of technology, few innovations have sparked fascination and reshaped industries as profoundly as Artificial Intelligence (AI). At its heart, AI is a diverse range of computational techniques that strive to mimic human intelligence. This enables machines to learn from data, identify patterns, and make […]
NEWS DESK

NielsenIQ launches GenAI-based tool NIQ Ask Arthur into NIQ Discover empowering users to unlock the power of data

NielsenIQ (NIQ), the world leader in measurement and data analytics, is excited to announce that ‘NIQ Ask Arthur’- a groundbreaking GenAI-driven tool—has been integrated into NIQ Discover. This transformative solution offers AI-guided global search and personalized recommendations, streamlining data analysis and facilitating informed decision-making. Launching “NIQ Ask
NEWS DESK

NielsenIQ launches GenAI-based tool NIQ Ask Arthur into NIQ Discover empowering users to unlock the power of data

NielsenIQ (NIQ), the world leader in measurement and data analytics, is excited to announce that ‘NIQ Ask Arthur’- a groundbreaking GenAI-driven tool—has been integrated into NIQ Discover. This transformative solution offers AI-guided global search and personalized recommendations, streamlining data analysis and facilitating informed decision-making. Launching “NIQ Ask