NIQ

NEWS DESK

NIQ Research Uncovers Hidden Consumer Attitudes Toward AI-Generated Ads

News Desk 1 13/12/2024 0

As Gen AI continues to push the boundaries of creative industries, NielsenIQ (NIQ), the world’s leading consumer intelligence company, unveiled groundbreaking new research on how the consumer brain processes AI-generated advertisements—with critical implications for advertisers navigating the

NEWS DESK

NIQ Report Highlights Top Trends Shaping Tech & Durables Spending in 2025

News Desk 1 13/11/2024 0

NielsenIQ (NIQ), the world’s leading consumer intelligence company, has released its State of Tech & Durables (T&D) Report, spotlighting critical trends set to drive growth in the sector. As brands prepare for a year of evolving consumer preferences, the report identifies affordability, convenience, sustainability, and AI-driven engagement as central to meeting

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NIQ Unveils Groundbreaking AI Tools for CPG Brands at FastCompany Innovation Festival 2024 

News Desk 1 17/09/2024

NielsenIQ (NIQ), the world’s leading global consumer intelligence company, announced two breakthroughs in artificial intelligence that further validate its leadership position. BASES AI and the CPG industry’s first large language model will help NIQ clients harness the power of responsible AI to drive innovation and grow market share. NIQ will also be speaking about AI

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Future Trends in Beauty Available in new NielsenIQ (NIQ) Global Beauty Innovation Report

News Desk 1 12/09/2024

In the ever-evolving beauty industry, understanding and fulfilling meaningful consumer needs has become paramount, especially following significant shifts post COVID-19. NIQ today released its Global Beauty Innovation Report, powered by NIQ BASES Innovation Measurement providing a comprehensive view of the state of innovation and future trends in the beauty industry

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NIQ Releases 2023 Environment, Social and Governance (ESG) Progress Report

News Desk 2 24/07/2024

NielsenIQ (NIQ), the world’s leading consumer intelligence company, has released its second Environmental, Social and Governance (ESG) Progress Report detailing the Company’s ESG priorities, how it embeds inclusive, sustainable principles into its business model and its commitment to delivering intelligence and innovation to customers that positively impact

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NielsenIQ (NIQ) powered by CGA strengthens On Premise Measurement

News Desk 2 17/07/2024

NIQ powered by CGA is expanding its On Premise Measurement (OPM) globally. On Premise accounts for 61% of global beverage alcohol value sales, making it vital for brand owners to continue to invest in the channel. On Premise provides an important platform for building brand equity and long-term consumer loyalty. This, in part, is demonstrated […]

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NIQ Activate Platform Now Available on Microsoft Azure Marketplace

News Desk 2 03/07/2024

NielsenIQ (NIQ) today announced the availability of NIQ Activate in the Microsoft Azure Marketplace, an online store providing applications and services for use on Azure. NIQ customers can now take advantage of the productive and trusted Azure cloud platform, with streamlined deployment and management. NIQ Activate helps retailers and Consumer Packaged Goods (CPG)

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NIQ and World Data Lab unveil “Spend Z” Report

News Desk 2 19/06/2024

NielsenIQ (“NIQ”) collaborated with World Data Lab ( WDL) to issue the first of its kind, comprehensive generational spending report purely focused on Gen Z. The research and analysis presented in the “Spend Z” report highlights NIQ’s commitment to delivering actionable market insights. The report uncovers precisely what companies seeking to secure pathways to

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NIQ Brandbank Expands Its Reach With New Retailers in UAE

News Desk 2 13/06/2024

NIQ Brandbank, the leading provider of digital product content solutions is excited to announce the signing of agreements with four new retailers in the United Arab Emirates (UAE). These retail partnerships mark a significant milestone in NIQ Brandbank’s expansion into the Middle East and further enhance its global distribution network. The agreements

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NielsenIQ launches GenAI-based tool NIQ Ask Arthur into NIQ Discover empowering users to unlock the power of data

News Desk 2 15/05/2024

NielsenIQ (NIQ), the world leader in measurement and data analytics, is excited to announce that ‘NIQ Ask Arthur’- a groundbreaking GenAI-driven tool—has been integrated into NIQ Discover. This transformative solution offers AI-guided global search and personalized recommendations, streamlining data analysis and facilitating informed decision-making. Launching “NIQ Ask

NEWS DESK

NielsenIQ launches GenAI-based tool NIQ Ask Arthur into NIQ Discover empowering users to unlock the power of data

News Desk 2 14/05/2024

NielsenIQ (NIQ), the world leader in measurement and data analytics, is excited to announce that ‘NIQ Ask Arthur’- a groundbreaking GenAI-driven tool—has been integrated into NIQ Discover. This transformative solution offers AI-guided global search and personalized recommendations, streamlining data analysis and facilitating informed decision-making. Launching “NIQ Ask