Where Elegance Meets Sustainability
Range Rover and Pure Harvest Smart Farms joined forces to host an exclusive dinner that celebrated sustainability and luxury, demonstrating their shared commitment to environmentally conscious innovation in their respective fields.
Set against a backdrop of refined elegance, the intimate event welcomed a select group of distinguished guests to indulge in a bespoke, zero-waste menu expertly crafted by celebrated Chef Hadrien Villedieu. Highlighting the always-in-season, finest offerings from Pure Harvest’s cutting-edge farms, the evening was a master class in culinary adventure, centered around the companies’ shared values.
This collaboration was a bold statement about the importance of forward-thinking partnerships. Range Rover and Pure Harvest are leading the charge in their respective industries, blending state-of-the-art technology with a vision for a more sustainable future. The dinner not only celebrated Pure Harvest’s exceptional quality fresh produce—juicy tomatoes, vibrant strawberries, tender leafy greens, and more—but also underscored the role of fine dining in elevating sustainability to an art form.
Building and integrating technologies to make possible a more sustainable future has been at the heart of Pure Harvest’s mission since its foundation in 2017. The company farms some of the harshest climates on earth, while delivering world-leading yields, award-winning quality, and wonderfully delicious flavors.
Sky Kurtz, Founder and CEO of Pure Harvest, said: “At Pure Harvest, we take great pride in farming delicious, award-winning produce year-round, in regions where this was once thought impossible.Through the collective power of our mission-driven team coupled with innovative, resource-efficient growing systems, we are building a more sustainable and secure future for food production – not only in the MiddleEast, but globally. It was a pleasure to partner with an iconic brand like Range Rover, whose innovative practices and world-leading products are similarly connected to a genuine commitment to a more sustainable future.”
Range Rover’s commitment to sustainability is woven into every facet of its iconic luxury. Beyond the elegant Kvadrat™ leather-free interiors, Range Rover reflects Tata Sons’ dedication to embedding sustainability across all its brands.
Bruce Robertson, Managing Director of JLR MENA, shared: “We are committed to achieving net zero carbon emissions across our supply chain, products, and operations by 2039. By 2025, we will be electric-led, with renewable energy projects already underway at key facilities to significantly reduce emissions and energy consumption. Next year, we will unveil Range Rover’s first fully electric model—a transformative moment for the brand.”
This vision aligns seamlessly with JLR’s broader sustainability strategy built around three pillars: Planet Regenerate, Engage for Good, and Responsible Business. Electrification lies at the heart of this strategy, with everyJLR brand poised to launch a pure electric model by the end of the decade.
As the evening ended, it became clear that this wasn’t just a dinner—it was a celebration of innovation, elegance, and a shared commitment to a well-lived, more sustainable future. Together, Range Rover and Pure Harvest are proving that luxury and sustainability aren’t just compatible—they are inseparable.
Last Updated on 2 weeks by News Desk 1
