You can participate in Earth Hour 2024 today, March 23
The globe unites for the ‘Biggest Hour for Earth’
In an extraordinary demonstration of global solidarity, Earth Hour is set to mark its 18th year with the theme ‘Biggest Hour for Earth’ on Saturday, March 23, 2024.
Spearheaded by the World Wide Fund for Nature (WWF), this annual event symbolises the collective action needed to address the planet’s environmental challenges.
Scheduled to commence at 8:30pm local time, Earth Hour 2024 encourages individuals worldwide to turn off their lights for one hour in a powerful gesture of unity for the planet’s well-being.
‘Lights off’ moment
Originating in 2007, Earth Hour has grown into the world’s most significant grassroots environmental movement. Its iconic ‘lights off’ moment serves as a call to action for the global community.
In its previous edition, the initiative witnessed participation from over 190 countries and territories, contributing more than 410,000 hours towards positive environmental actions, thereby making a significant impact on a global scale.
Watch the official Earth Hour 2024 video:
Kirsten Schuijt, Director General of WWF International, emphasised the urgency of expanding the movement’s reach: “With the environmental crisis intensifying, more individuals must engage with Earth Hour.
“We aim to amplify awareness and prompt action to counteract biodiversity loss by 2030. Mobilising a broader audience beyond our existing supporters is crucial for fostering a collective effort to safeguard our planet.”
Hour Bank
This year, Earth Hour introduces the Hour Bank, an innovative online platform that engages participants in various environmentally positive activities tailored to their interests and lifestyles.
From leisurely nature walks to eco-friendly home makeovers, the Hour Bank aims to make environmental activism accessible and enjoyable for everyone.
Yves Calmette, Senior Director of Brand and Network Communications at Earth Hour Global, highlighted the importance of inclusivity in environmental advocacy: “At a time when society faces deep divisions and the daunting reality of climate and nature crises, Earth Hour seeks to unite individuals through shared values and actions.
“By aligning the event with personal interests via the Hour Bank, we aim to attract those yet to engage with environmentalism, demonstrating that contributing to the planet’s health can be fulfilling and impactful.”
As Earth Hour 2024 approaches, it represents more than a symbolic darkness; it embodies a global movement towards a sustainable future. By rallying together for just one hour, we reaffirm our commitment to the planet, underscoring the importance of collective action in the face of environmental adversity.
Earth Hour 2024 aims to create the Biggest Hour for Earth with its call to action: ‘Give an hour for Earth’. It encourages participants from all walks of life worldwide to share their commitment to the planet by dedicating one hour to fun and planet-supportive activities.
From learning about nature by watching documentaries to embracing eco-friendly practices and sustainable diets, there is something for everyone.
This is a rallying cry for the unprecedented collective action needed to address pressing environmental challenges.
How to take part in Earth Hour 2024: https://www.earthhour.org/take-part/give-an-hour
Featured image: Earth Hour 2024. Credit: Earth Hour
