Zaphira Nature Launches Exclusive Salon Offers at Professional Beauty GCC
Zaphira Nature, a pioneering new brand dedicated to textured hair care, has launched a salon-focused initiative to introduce eco-conscious haircare solutions tailored for textured hair. The programme aims to equip salons with specially formulated, humidity-resistant products while offering business-friendly support to enhance profitability.
Growing Demand for Clean Beauty
The global clean beauty market is projected to grow at a significant rate, with increasing consumer preference for vegan and chemical-free haircare. In the Middle East, where climate conditions pose unique challenges for textured hair, many salons are looking for formulations designed specifically for their clientele.
Zaphira Nature’s initiative allows salons to integrate these solutions into their offerings without upfront investment, removing traditional barriers to entry.
A Business Model to Support Salons
In addition to providing a clean beauty alternative, Zaphira Nature’s initiative includes:
- A risk-free onboarding programme, with a starter kit valued at AED 4,980 to help salons test the range before making a financial commitment.
- A 50% profit margin on replenishment orders, offering businesses a sustainable revenue stream.
- Training, marketing materials, and customer engagement support to help salons introduce and promote the brand effectively.
- A seamless ordering process, with free delivery on orders over AED 300 and same-day delivery for purchases made before 2 PM.
According to at Zaphira Nature’s founder, Hanane Bouchouicha, a passionate advocate for natural curls and a trailblazer in the textured hair care space, the initiative is designed to address both consumer preferences and business challenges.
She added, “The Middle East is witnessing a shift in the way consumers approach haircare, with an increasing emphasis on ingredient transparency and sustainable choices. Many salons want to align with this demand but face challenges in sourcing the right products. Our initiative provides a practical solution—offering not just premium products but also business support that allows salons to thrive.”
A Growing Market for Vegan & Clean Haircare
The Middle East’s beauty industry has seen a significant rise in demand for plant-based and clean alternatives. According to a 2024 report by Market Research Future, the Middle Eastern vegan beauty market is projected to reach USD 1.2 billion by 2027, reflecting a shift in consumer preferences toward ethical and sustainable products. This trend is further supported by a recent Euromonitor International report, which highlights that the clean beauty segment in the Middle East is expected to grow at a CAGR of 8.5% by 2028, driven by increasing consumer awareness and demand for products free from harsh chemicals and additives.
With salons serving as key influencers in shaping customer choices, Zaphira Nature’s model aims to bridge the gap between ethical beauty trends and business sustainability.
Salons interested in joining the programme can visit https://zaphiranature.com/pages/partners for more information.
Zaphira Nature will be at Professional Beauty GCC, one of the most significant trade shows for the beauty, hair, and wellness sectors in the region, attracting salon owners, beauty brands, and industry professionals from across the GCC. Visitors are invited to explore the Zaphira Nature stand A22 to experience the Souffle Méditerranéen range, learn more about the Salon Start-Up Pack, and secure discounted refill opportunities for their salons.
Last Updated on 5 hours by News Desk 1
