ZeLoop launches unique blockchain-verified plastic credit initiative
For firms to achieve plastic neutrality
ZeLoop, a Dubai-based blockchain-powered platform developed by Smartblock Beverages, has launched its ZeLoop Plastic Credit. The innovative initiative provides businesses with a transparent and measurable path to achieving plastic neutrality, utilising blockchain technology to ensure complete traceability and credibility in recovering plastic waste.
The ZeLoop Plastic Credit system helps businesses meet increasingly stringent sustainability and compliance standards, including those outlined in the Corporate Sustainability Reporting Directive (CSRD).
The system operates by issuing NFT digital certificates for recycled plastic, delivering a unique level of transparency. The certificates can be verified on digital platforms such as Opensea, ensuring companies can confidently track and substantiate their environmental contributions.
Since its launch, ZeLoop has garnered significant traction, with early success stories emerging from France, the UAE, and Saudi Arabia. In these regions, businesses are adopting ZeLoop’s blockchain-verified plastic credits as a central component of their corporate sustainability strategies, helping them to offset their plastic footprints and further their environmental commitments.
“This launch marks a pivotal moment for ZeLoop as we expand our mission to combat plastic pollution on a global scale,” said Eric Schaffner, Founder and CEO of Smartblock Beverages.
“We are empowering businesses to take meaningful action towards sustainability, with the assurance of traceability and measurable impact. Our positive reception in France, the UAE, and Saudi Arabia demonstrates the growing demand for credible, transparent, and innovative solutions in corporate sustainability.”
ZeLoop’s blockchain-based certification process ensures that each batch of recycled plastic, ranging from as little as 5kg to as much as 2,000 kg, is fully documented and verified. This means that businesses purchasing ZeLoop Plastic Credits offset their plastic consumption and contribute to the global fight against plastic pollution.
Moreover, companies can enhance their brand reputation by using ZeLoop, demonstrating a commitment to sustainability and responsible corporate practices.
The early success of the ZeLoop Plastic Credit scheme in France, the UAE, and Saudi Arabia highlights the platform’s ability to bridge the gap between corporate environmental goals and actionable results. Combining cutting-edge blockchain technology, NFT certification, and a robust digital ecosystem, ZeLoop offers a unique and highly effective solution for businesses seeking plastic neutrality.
“We are seeing a clear demand for transparent, verified sustainability solutions, and ZeLoop is well-positioned to meet this need,” Schaffner added.
“As businesses worldwide strive to reduce their environmental impact, blockchain-powered solutions like ZeLoop are helping to make these ambitions a reality.”
ZeLoop has recently recycled over 150 tonnes of municipal plastic waste in Argentina.
Image: Companies can enhance their brand reputation by using ZeLoop, demonstrating a commitment to sustainability and responsible corporate practices. Credit: Krizjohn Rosales
