Visa has partnered with M2P Fintech, Asia’s largest API infrastructure company, to help fintech and non-banking entities issue payment products seamlessly through the Visa Ready to Launch (VRTL) programme.
M2P Fintech specialises in building financial infrastructure through various accessible solutions. By acting as a tech layer between banks, fintechs and financial institutions, it delivers cutting-edge APIs that work to embed financial technology in core business offerings.
The VRTL programme addresses challenges faced by fintech and non-banking entities when launching new card programmes.
These challenges encompass technological, operational, and commercial aspects that can be daunting due to the fragmented card enablement landscape.
Additionally, partnerships with numerous players in the ecosystem, including licensed financial institutions for Bank Identification Number (BIN) sponsorship, issuer processors, Know Your Customer (KYC), and Anti-Money Laundering (AML) partners, are imperative for successful multi-market penetration.
By providing end-to-end card issuance capability through product bundling and programme management, combined with a secure and scalable technology integration platform via API and SDK, Visa Ready to Launch streamlines the entire process.
The programme’s ‘One Contract’, ‘One Pricing’ & ‘One Integration’ approach reduces go-to-market timelines, enhances overall capacity, and ensures participating fintech benefits from a quick onboarding experience.
“The Visa Ready to Launch programme provides fintech with extensive go-to-market toolkits including SDKs, online education coupled with subject matter expertise, all designed to help the fintech go to market faster and more efficiently.
The programme enables fast decision-making and fast-tracks deployment of credentials via product bundling, pricing simplification, rapid contracting and ease of implementation,” said Shashank Singh, Visa’s VP and General Manager for Kuwait and Qatar (featured image).
Vaanathi Mohanakrishnan – Business Head, MENA, M2P Fintech, stated, “VRTL is an excellent toolkit for fintechs eagerly awaiting to launch their programmes. It represents M2P’s commitment to staying at the forefront of technological advancements and resonates with our philosophy: Innovate, Execute, Repeat.
“Fintechs will be able to focus on their core business without worrying about piecing together various ecosystem components to innovate. VRTL resolves fintech’s pain points, providing them with the tools they need to thrive and to unlock their potential.”
