When Amazon Prime Day arrives in the UAE from June 24 to 30, 2026, millions of shoppers across the country will be looking for discounts on everything from electronics and fashion to home appliances and everyday essentials. But while Prime Day remains one of the biggest shopping events of the year, it is also one of the busiest periods for cyber criminals.
Major retail moments bring together the three ingredients attackers exploit most: a globally trusted brand, time-limited urgency, and massive purchase intent at scale. The result is predictable: phishing emails, fake websites, fraudulent offers, smishing campaigns, and account takeover attempts impersonating Amazon all surge during this period. What stands out in 2026 is the scale of the infrastructure Check Point Research (CPR) has already observed in the months leading up to the event.
A Growing Threat Landscape in the UAE
Prime Day arrives against the backdrop of an increasingly active cyber threat environment in the UAE. According to Check Point’s latest threat intelligence report, organizations in the country experienced an average of 2,180 cyberattacks per week over the past six months, above the global average of 2,099. Information Disclosure remains the most common vulnerability exploit type, impacting 73% of organizations.
The UAE is also seeing malware activity above global averages. Infostealer malware impacted 8.3% of organizations compared to 5.3% globally, while banking malware, ransomware, and botnet activity all exceeded worldwide averages. These trends highlight how cyber criminals continue to exploit digital trust to steal credentials and compromise accounts.
The risks are amplified by the country’s thriving digital economy. As consumers increasingly embrace online shopping and digital payment platforms, attackers are adapting their tactics to take advantage of periods of heightened activity and consumer urgency.
Industries on the Front Line
The pressure is not only on shoppers. Globally, the sectors that power Prime Day checkouts are seeing some of the year’s sharpest increases in attack activity. In May 2026, Financial Services organizations recorded an average of 1,939 weekly attacks per organization, representing an 8% year-over-year increase. Consumer Goods and Services organizations, including internet retailers and online storefronts, recorded 1,809 weekly attacks, up 4% year over year.
