The UAE’s food scene is constantly evolving, with consumers enjoying everything from traditional dishes to new flavour combinations. Familiar foods are also finding their way into new interpretations as brands experiment with flavours that appeal to the country’s diverse mix of tastes.
Adding to this mix, iD Fresh introduces its Peri Peri Parota, giving a much-loved staple a spicy new twist.
iD Fresh Peri Peri Parota combines the flaky texture of traditional parota with a bold peri peri seasoning for a unique and flavourful eating experience. Bringing a spicy twist to a familiar favourite, the new variant offers something different for those who enjoy experimenting with flavours.
Price: ID Peri-Peri Parota, 240g, 7 AED
Availability: The Peri Peri Parota is available across selected hypermarkets in the UAE and on noon.
It can be enjoyed straight off the pan, served alongside a meal or paired with dips and accompaniments. Whether it’s breakfast, lunch or a quick evening meal, the Peri Peri Parota adds another option to the everyday menu.
The introduction reflects how familiar food formats can take on new flavours to suit changing consumer preferences. In a market like the UAE, where food cultures and tastes regularly intersect, combinations such as these offer brands an opportunity to introduce new experiences while retaining the familiarity of everyday favourites.
About iD Fresh:
Founded in 2005, iD Fresh is a Bengaluru-based pioneer in clean-label, ready-to-cook Indian foods. The company is known for offering authentic, fresh products without chemicals, preservatives, or artificial ingredients. Its expansive product range includes Idly and Dosa Batter, Parotas, Paneer, Vada Batter, Coffee, Chutney, Chapati and more. Today, iD products are available across India, the UAE, the USA, and the UK. The brand continues to redefine the fresh food segment by blending tradition with innovation, offering consumers trusted options that are both wholesome and convenient.
For more information on iD Fresh and its range of products, please visit: www.idfreshfood.com
