Age Well Company, a new wellness pioneer dedicated to making living better for longer, simple, accessible, and part of daily life, has officially launched at Anuga 2025 in Germany, the world’s leading food and beverage trade fair.
As part of the Saudi Pavilion at the event, Age Well Company introduces itself to international audiences with a bold mission to redefine healthier aging through science-backed, enjoyable nutrition solutions. The company marks its debut at Anuga 2025 with a sneak peak of upcoming products set to make their way to stores by the end of the year, making preventive health both widely accessible and easy to adopt.
Abdullah Al Shaibi, (CEO and Co-Founder), said: “Anuga 2025 is the perfect stage for us to introduce Age Well Company to the world. This event represents innovation, diversity, and the future of food and beverages, all values that reflect our vision for healthspan solutions – enjoyable products that help people live better, longer every day. Launching at Anuga 2025 is just the beginning. We are excited for the weeks and months ahead as we gear up for the launch of first line of products that will be hitting shelves across Saudi Arabia, and the wider region soon.”
Held in Cologne from 4-8 October 2025, Anuga is the world’s largest trade fair for food and beverages, bringing together industry leaders, innovators, and decision-makers from around the globe. Age Well Company’s participation highlights Saudi Arabia’s growing role as a hub of innovation and wellness, aligning with the Quality of Life Program under Vision 2030 and supporting the Kingdom’s ambition to diversify its economy.
With its headquarters in Riyadh and production rooted in Saudi Arabia, Age Well Company is committed to strengthening local content while creating products for international consumption. Its debut at Anuga 2025 is the first step in a global journey, positioning the Kingdom as a contributor to the future of preventive nutrition and extending healthspans.
