Over 2,000 guests including government officials, celebrities, brand partners, media and influencers gathered to mark the launch of AIVI, Apparel Group’s new AI-powered fashion and lifestyle platform.
Dubai, UAE – October 2026: Dubai witnessed one of the region’s most anticipated retail launches as Apparel Group unveiled AIVI, its AI-powered fashion and lifestyle platform, at a celebration bringing together over 2,000 guests including government officials, business leaders, celebrities, media and influencers from across the region. The evening marked a significant milestone for Apparel Group as it celebrates 30 years of retail presence in the GCC, and sets its sights firmly on the next chapter.
Designed around the evolving lifestyles and expectations of modern consumers, AIVI introduces a more connected, engaging and convenient approach to shopping. The platform brings together fashion, beauty and lifestyle offerings within a unified digital destination, creating opportunities for customers to explore emerging trends, engage with their favourite brands and enjoy a more interactive shopping journey. Social shopping capabilities further enrich the experience, connecting inspiration with discovery and purchase. Seamlessly integrated within the app, Club AIVI, Apparel Group’s loyalty programme, enhances customer engagement through rewards, exclusive benefits and tailored privileges. Together, these capabilities create a dynamic shopping environment that combines convenience, entertainment and customer engagement in one connected destination.
The evening brought together an impressive mix of celebrities, influencers, diplomatic representatives and media from across the region. Among the guests were Mona Kattan, Asalla Kamel, Danya Almulla, Ebraheem Al Samadi, Elvira Jain, Kris Fade, Sevgi Eren and Shereen Mitwalli, joined by diplomatic representatives from the United States, Türkiye, the Netherlands, Kuwait, Malaysia, Sri Lanka and Thailand.
The gathering was hosted in the presence of Mrs. Sima Ganwani Ved and Mr. Nilesh Ved, Founders of Apparel Group, alongside the Group’s senior leadership and strategic partners from across the industry.
Sharing her vision, Mrs. Sima Ganwani Ved, commented:
“Thirty years ago, we set out to transform retail in this region. Today, we are building the intelligence that will define its future. With a retail ecosystem comprising over 2,600 stores, 85+ brands and a digital community of more than 15 million customers, Apparel Group has built an extraordinary foundation. AIVI takes that foundation into a new era, combining artificial intelligence, conversational commerce, Virtual Try-On and personalised discovery to create a shopping experience that understands, anticipates and evolves with every customer. With access to over 200,000 styles and delivery in as little as 60 minutes, we are bringing together the scale of our retail ecosystem and the precision of intelligent technology. This is the next evolution of our vision, where three decades of retail leadership become the foundation for a new generation of commerce.”
Backing this vision is a business built for scale. With over 28,000 employees and operations across 14 countries, Apparel Group is accelerating its digital transformation, deepening the integration of technology, operational capabilities and customer-focused innovation to build a more connected and future-ready retail enterprise.
As the region embraces a new era of AI and digital commerce, AIVI reflects Apparel Group’s ambition to lead it, delivering intelligent, personalised and seamless shopping experiences for consumers across the GCC and beyond.
30 years of retail legacy. One bold leap forward. The future of shopping is AIVI.
