May 21, 2024
Gadgets Lifestyle News

Apple Unveils MacBook Air Models With Powerful M3 Chip

Now Available In 13- And 15-Inch Sizes

Apple has launched its latest iteration of the MacBook Air lineup, boasting the formidable M3 chip, which promises to elevate the laptop to new heights of performance and efficiency. The unveiling marks a significant advancement in Apple’s commitment to blending power with portability.

The new MacBook Air models, available in 13- and 15-inch sizes, are powered by the groundbreaking M3 chip. This chip offers users up to 60% faster performance than the previous M1-equipped models.

Additionally, the M3 chip outpaces even the fastest Intel-based MacBook Air by an impressive margin, up to 13 times faster.

Designed conveniently, the new MacBook Air models offer support for up to two external displays, making multitasking a breeze.

Users can stay connected wherever they go with up to two times faster Wi-Fi connectivity than its predecessors. Moreover, up to 18 hours of battery life ensures uninterrupted daily productivity.

Greg Joswiak, Apple’s Senior Vice President of Worldwide Marketing, said: “MacBook Air is our most popular and loved Mac, with more customers choosing it over any other laptop. It gets even better with the M3 chip and new capabilities.”

3-Nanometer Technology

Built using state-of-the-art 3-nanometer technology, the M3 chip offers blazing-fast performance with its 8-core CPU and up to a 10-core GPU configuration.

This translates to remarkable speed improvements across various tasks, from everyday productivity to demanding activities like photo and video editing.

Users can work seamlessly across Mac and iPhone. Credit: Apple

Furthermore, the M3 chip’s advanced Neural Engine ensures that MacBook Air remains at the forefront of AI performance, making it a versatile tool for users across different domains.

Sustainability Goals

In line with Apple’s sustainability goals, the new MacBook Air incorporates 50% recycled content, including 100% recycled aluminium in its enclosure. It also meets stringent energy efficiency standards, contributing to Apple’s broader initiative to achieve carbon neutrality across its operations and products.

The new MacBook Air with the M3 chip is available for order on the Apple website and in select stores in the Middle East.

Starting at AED4,599 for the 13-inch model and AED5,499 for the 15-inch variant, customers in the United Arab Emirates can take advantage of Apple’s trade-in programme and financing options to make upgrading to the latest MacBook Air more accessible.

With its powerful performance, sleek design, and commitment to sustainability, the new MacBook Air reaffirms Apple’s position as a leader in the laptop market. It promises an unparalleled user experience for consumers and professionals alike.

Featured image: The M3 chip offers blazing-fast performance with its 8-core CPU and up to a 10-core GPU configuration. Credit: Apple

    Arnold Pinto

    Arnold Pinto

    Arnold Pinto is an award-winning journalist with wide-ranging Middle East and Asia experience in the tech, aerospace, defence, luxury watchmaking, business, automotive, and fashion verticals. He is passionate about conserving endangered native wildlife globally. Arnold enjoys 4x4 off-roading, camping and exploring global destinations off the beaten track.
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