Perfect Corp., the leading AI and AR beauty and fashion technology provider and developer of ‘Beautiful AI’ solutions and the creative force behind the globally popular YouCam suite of apps, with over 1 billion downloads worldwide, today announced its 2025 Halloween activations within its suite of YouCam apps – YouCam Makeup, YouCam Perfect, YouCam Video, YouCam Enhance and YouCam AI Pro, which include over 90 AI and AR-powered looks, avatars, fashion effects, and creative tools, showcasing how augmented reality and generative AI are redefining how consumers celebrate the spookiest holiday of the year.
Halloween Moves Online through AI and AR Effects
Halloween has always been a holiday of creativity, but in 2025, much of that transformation is happening in the digital space. With U.S. Halloween spending projected to exceed $13 billion this year according to Bloomberg, millions of consumers are choosing virtual costumes and AR-powered transformations alongside, or even instead of, traditional dress-up.
According to new data from across the YouCam apps, 26% of all digital looks applied by users in the YouCam Makeup app during Halloween week 2024 were Halloween-themed, showing how technology is rapidly becoming part of the seasonal ritual.
Social Sharing and Engagement Beyond the Try-On in YouCam Makeup
While Halloween accounted for 1 in 4 looks in the last week of October, amounting to over 170,000 Halloween themed try-ons alone, engagement went beyond these quick experiments. Users saved nearly 13,000 of the Halloween transformations to their devices, representing strong social-sharing potential.
These behaviors underline how digital costumes are becoming shareable assets across social media, driving viral participation on TikTok, Instagram, and other platforms.
The Most Popular Halloween Effects across the YouCam Apps
YouCam’s internal analysis of 2024 Halloween week activity shows which “digital costumes” captured users’ imaginations across several of the YouCam apps:
YouCam Makeup: Special effects (69,000 uses) like ghostly glows, cracked zombie skin, and vampire glam.
YouCam Makeup: Custom backgrounds (53,000 uses) including haunted houses, eerie forests, and glowing pumpkin-scapes, with top templates exceeding 13,000 uses each.
YouCam AI Pro: AI-powered style transfers that transformed selfies into horror-movie versions of vampires, witches, and zombies in seconds.
YouCam Perfect: Editing effects and filters that added subtle enhancements for those who wanted a lighter touch.
Collectively, Halloween looks drove more than 176,000 try-ons in just one week, demonstrating that AR and AI are now core to seasonal self-expression.
Who’s Celebrating Digitally?
Demographic insights from U.S. app usage reveal that millennial women are leading the charge:
- 74% of Halloween users were female, compared to 26% male.
- The strongest age brackets were 25–34 (40%) and 35–44 (26%), with Gen Z and older groups participating at smaller but meaningful levels.
This profile suggests that digitally driven Halloween is most popular with the same consumer segment fueling growth in beauty and fashion tech overall: digitally savvy millennial women.
A Global Phenomenon
The rise of AI and AR use to celebrate Halloween isn’t confined to the U.S. In fact, some of the fastest adoption is happening abroad. In 2024, the YouCam apps saw exceptional YoY growth in Halloween usage in:
- Vietnam (+2,219%)
- France (+105%)
- The Netherlands (+57%)
- Germany (+54%)
- Brazil (+44%)
Meanwhile, active usage also grew in markets like Argentina (+10%) and Japan (+8%), suggesting emerging markets are fueling the next wave of digital Halloween celebrations.
