Georgia’s #1 developer Archi and NEXT, the country’s first international development company, have announced the joint development of Swissôtel Kobuleti Beach Resort, a USD 300 million premium hotel-residential complex on the Black Sea coast in Kobuleti.
The project was officially presented on 3 June 2026 at the resort site in Kobuleti, attended by senior government officials, international partners and business community representatives. The capsule-laying ceremony marked the occasion as pre-sales officially opened — a significant milestone for Georgia’s tourism, hospitality and real estate sectors, and a further step in establishing Kobuleti as a premium resort destination on the Black Sea coast.
Attendees included the Prime Minister of Georgia, Irakli Kobakhidze; the Minister of Economy and Sustainable Development, Mariam Kvrivishvili; the Chairman of the Government of the Autonomous Republic of Adjara, Zurab Pataradze; Aron Libinson, Vice President of Operations at Accor for Georgia and the CIS region; and Jan Dijkema, Director of Chapman Taylor’s Madrid studio.
Speaking at the groundbreaking ceremony, Georgian Prime Minister Irakli Kobakhidze noted that the commencement of construction on the Swissôtel Kobuleti Beach Resort is a further demonstration of Georgia’s stable, predictable and attractive investment environment.
“This large-scale project on the Black Sea coast in Kobuleti will be an outstanding opportunity for those looking to profitably invest capital in real estate at an early stage. Together with our experienced and successful partners, our team is offering an exceptional project to both local and international investors. As a market leader, it is important for Archi that every new initiative establishes a new standard in the country, creates additional jobs, and significantly contributes to economic development,” said Ilia Tsulaia, Founder and Chairman of the Supervisory Board of Archi.
The five-star Swissôtel Kobuleti Beach Resort will consist of three monumental buildings and will bring together a hotel, residential and investment apartments, four large indoor and outdoor swimming pools, conference facilities, a lobby, a lounge, six restaurants under different brands, a casino, a 3,000 sq.m spa and fitness area, a wellness center and a children’s entertainment area.
The announcement marks the entry of the Swissôtel brand, part of Accor’s global portfolio of more than 5,800 properties across 110 countries, into Kobuleti.
“This partnership marks an important milestone in transforming Georgia’s tourism infrastructure and cementing its status as a recognised global leisure destination. We are seeing a tremendous rise in the premium segment because today’s guests seek high-standard, personalised experiences, which is exactly where Swissôtel excels through its core philosophy of promoting vitality and well-being. We are immensely proud to deliver this outstanding project alongside Archi and NEXT, and we look forward to seeing our premium flagship brand shine here in Kobuleti”, said Aron Libinson, Vice President of Operations at Accor for Georgia and the CIS region.
Located just minutes from Batumi, the development will further integrate Kobuleti into the region’s largest tourism ecosystem while contributing to the balanced development of Georgia’s coastal regions. The project is expected to introduce the highest international standards in hospitality and real estate development, create new opportunities for economic growth and generate substantial employment during both the construction and operational phases.
“We are delighted to launch this large-scale project. We have extensive international experience in resort and tourism development in Georgia, Dubai, Spain, and Kenya. We believe this project will completely transform Kobuleti’s investment climate and establish it as a new point of attraction in the region. It will become a distinguished offering for both local and international investors,” said Kakha Devadze, Founder of NEXT.
The project also reflects the growing confidence of international partners in Georgia’s stable, predictable and attractive investment environment. Georgia’s investment fundamentals have strengthened considerably in recent years. According to the National Statistics Office of Georgia (Geostat), Georgia’s economy has grown by an average of 9.3% annually over the past five years, placing it among the strongest growth performers in Europe.
For GCC investors already familiar with the branded residence model, Georgia represents a growing hospitality and real estate market, supported by strong tourism demand, improving investment fundamentals and increasing international investor interest.
The Georgian National Tourism Administration (GNTA) reported that Gulf countries accounted for 145,513 visits to Georgia in 2025, with Saudi Arabian visitor numbers rising 9.1% year-on-year — a trajectory that directly underpins hotel occupancy and rental returns for investors in the region.
As tourism continues to expand and drive demand across the hospitality and real estate sectors, Georgia’s coastline is increasingly becoming a space of new opportunities for developments that combine world-class hospitality, leisure and long-term investment value within a single concept.
