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Middle East, April 2023 – The Ascott Limited (Ascott), the leading international lodging owner-operator, commemorates the fourth anniversary of its renowned loyalty programme, Ascott Star Rewards (ASR). As part of the celebrations, the brand welcomes members to enjoy 25% bonus points when booking their stay at Ascott’s ASR participating properties from 15 April until 31 May 2023. 

Celebrating the fourth year since its launch in 2019, ASR has seen exponential growth with a 36% increase in membership year-on-year (YoY) in 2022, and 50% repeated business from loyal guests. The programme has grown in popularity across the Middle East, Africa and Turkey where the ASR members currently enjoy exclusive access to year-long discounts off best flexible rates, seasonal member-only offers, birthday vouchers and stay privileges, with direct bookings made through Ascott’s brand website discoverasr.com and the mobile app. Guests holding elite memberships from other hospitality loyalty programmes will also benefit from an equivalent status-match when they sign up for an ASR membership.

With the next phase of growth, the ASR programme will progressively be elevated with value-add experiences for all members, starting with a complimentary one-year Wall Street Journal (WSJ)

subscription for eligible Platinum members who have booked and completed a stay during the campaign period. The subscription will include unlimited access to WSJ.com, podcasts and its newsletter, The Daily Shot.

ASR points earned can be fully redeemed for stays at participating properties spanning 14 brands globally, with no minimum spend required nor blackout period. Alternatively, points can also be exchanged for rewards with our partners or channelled towards a good cause.

ASR Benefits across Middle East, Africa and Turkey

Business professionals seeking a comfortable and productive workspace in the UAE can book their stay at the prestigious Ascott Park Place Dubai, located in the heart of Dubai’s bustling business district near the Dubai World Trade Centre and Dubai International Financial Centre. Guests seeking a peaceful retreat to de-stress and recharge can take also advantage of the anniversary offer at Citadines Metro Central Dubai  and Citadines Culture Village Dubai.

Sophisticated and refined living options are available for both visitors and residents of Saudi Arabia at Ascott Corniche Al Khobar, which boasts stunning waterfront views of the sea. Furthermore, Ascott Rafal Olaya Riyadh offers a perfect balance of contemporary and modern living with its luxurious apartments, showcasing spectacular views of the capital’s cultural heritage and cutting-edge architectural designs. Guests in search of a relaxing retreat, can avail of the ASR offer at Somerset Downtown Al Khobar, and experience the best of both worlds – a bustling city with a thriving business sector and the perfect place to unwind and recharge.  Citadines Abha offers a serene getaway, ideal for both local and international visitors. Catering to both short-escape travellers and long-stay guests on leisure and business, guests can indulge in an oasis of rejuvenation with picturesque views. 

In Oman, guests seeking a fresh perspective are welcomed to Citadines Al Ghubrah Muscat which is strategically located near the central business district and the natural attractions of Oman, providing the perfect recluse for both leisure and business travellers. 

In Qatar, Somerset West Bay Doha and Somerset Al Mansoura Doha cater to the needs of every traveller. Guests can unwind and relax in the comfort of elegantly decorated apartments or explore the city’s cultural, leisure and commercial hubs. 

Somerset Al Fateh Bahrain offers guests a host of activities and attractions to indulge in, including Bahrain’s rich history of diving and the iconic Museum of Pearl Diving. Ideal for both long and short stays, guests can enjoy a reclusive getaway in the heart of the city with plenty to explore.

Somerset Maslak Istanbul is the epitome of luxury and the opulent property offers guests a haven of tranquillity amid the hustle and bustle of the city, where visitors can bask in breathtaking views and enjoy truly exceptional experiences. 

In Africa, Somerset Westview Nairobi offers guests the perfect home-away-from-home hospitality experience. Strategically located at Nyanggumi Road in the city centre and in proximity to the entertainment and business districts, business and leisure travellers can enjoy a lavish stay with a flawless balance of leisure, entertainment and business excursions in the city. 

Guests seeking a holistic lifestyle balance can book their stay at the stunning Somerset City Centre Atyrau, situated in Kazakhstan’s affluent neighbourhood. Ideal for both business and leisure travellers, guests can enjoy a world of exclusivity in a pampering stay with spacious studio, One-bed, Two-bed and Three-bed apartments. Lavishly decorated the stylish property seamlessly blends the cultural heritage of the country with contemporary living, and also includes six penthouses that exude comfort and elegance.

Guests still seeking to celebrate the spirit of togetherness with family and friends during Eid Al-Fitr can book their stay at 11 Ascott participating properties across Riyadh, Abha, Al Khobar, Dubai, Manama, Muscat, Istanbul  Nairobi, and Atyrau; and avail of up to 20% off on bookings made via www.discoverasr.com between 16 April – 23 Arpil 2023.

For more information on Ascott’s ASR anniversary offers, please visit discoverasr.com.

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