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NEWS DESK

LG Transforms Home Viewing Across the Middle East and Africa with Ultimate Football Season Campaign Featuring Wael Gomaa and Hafid Derradji

As football fever sweeps across the Middle East and Africa, LG Electronics has officially launched a dynamic, 3-month campaign designed to transform living rooms into thrilling, stadium-like environments. Running until the end of July, the initiative brings fans closer to the action than ever before, combining the smart, seamless streaming capabilities of LG webOS with
NEWS DESK

VFS Global joins Dubai’s Flame Tree Initiative in support of sustainability, urban beautification and community wellbeing in partnership with Dubai Municipality

VFS Global today announced that it is joining the landmark greening initiative led by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, as Dubai’s iconic flame trees once again bring vibrant hues of red and orange to the city. Inspired by the Crown Prince’s vision, this initiative reflects Dubai’s continued focus on sustainability, […]
NEWS DESK

UAE PAVILION AT EXPO 2025 OSAKA HIGHLIGHTS YOUTH AMBASSADOR PROGRAMME AT KEIO UNIVERSITY

The United Arab Emirates Pavilion at Expo 2025 Osaka, Kansai, continued its post-Expo legacy initiatives through a special engagement at Keio University in Tokyo, examining how the Pavilion’s Youth Ambassador Programme combined leadership development, cultural representation and global engagement during Expo 2025 Osaka. Held as part of Keio University’s “Regional Culture:
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Dream Dubai Awards Its Largest Ever Grand Prize of AED10 Million to Civil Defense Employee Jamal Al Matrooshi

Dream Dubai, in partnership with Global Village, has awarded its largest ever grand prize of AED10 million to Jamal Al Matrooshi, a 31-year-old UAE national and Civil Defense employee. Launched as part of Global Village’s 30th anniversary celebrations, the landmark campaign gave all Global Village visitors complimentary entries into the grand prize draw, culminating in one
NEWS DESK

ICBA and Uzbekistan’s Agency for Innovative Development Sign Agreement to Launch Farmers’ Accelerator Program Supporting Crop Value Chains in Karakalpakstan

The International Center for Biosaline Agriculture (ICBA) has signed a collaboration agreement with the Agency for Innovative Development under the Ministry of Higher Education, Science and Innovation of the Republic of Uzbekistan to launch the “Farmers’ and Agro-Entrepreneurs Accelerator for Developing and Commercializing Crop Value Chains” in Nukus, Karakalpakstan. The
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SEHA’s Corniche Fertility Centre Introduces AI-Powered Embryo Selection to Transform IVF Success

SEHA, a subsidiary of PureHealth, the largest healthcare group in the Middle East, has announced a new collaboration between SEHA’s Corniche Fertility Centre and Vitrolife to implement Vitrolife’s iDAScore AI solution through the EmbryoScope time-lapse system. This marks the first deployment of such technology within the PureHealth network, supporting enhanced embryo
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Ultimate Performance Launches Priority Onboarding at Dubai Facilities to Support Pre-Summer Fitness Momentum

Global personal training company Ultimate Performance launched priority onboarding at its Dubai facilities to help residents rebuild momentum before summer. As Dubai residents look to regain routine ahead of the summer travel season, Ultimate Performance (U.P.) has launched an exclusive priority onboarding offer at its DIFC and Dubai Marina facilities. Following a period
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Omar Abdul Aziz Al Marzooqi Wins Visit Portugal Grand Prix at Al Shira’aa CSIO3* Lisbon

Held at the historic Sociedade Hípica Portuguesa in the heart of Lisbon, the Grand Prix brought together a world-class field of international combinations as part of the revitalised CSIO Lisbon, a show proudly supported by Al Shira’aa following the organisation’s commitment to restoring the prestigious Nations Cup to the Portuguese capital from 2026 onwards. Demonstrating
NEWS DESK

Turn Your Abu Dhabi Story into a Personal Poem

On Thursday 28 May, Experience Abu Dhabi will launch a poetry activation at Zayed National Museum, the national museum of the UAE. Brought to life in both Arabic and English, the activation invites visitors to take part in intimate one-to-one exchanges with poets, transforming personal reflections into original poetry inspired by the city and its […]