NEWS DESK

Analysis: Five trends driving regional adoption of AI Assistants

PR News Desk 27/10/2025

The Middle East is not a passive consumer but an active architect of the AI future. The UAE is investing heavily in IT infrastructure and rolling out AI education across schools. These efforts are laying the groundwork for everyday AI, technologies that understand local languages, respect

NEWS DESK

Doors open tomorrow at Global Health Exhibition

PR News Desk 27/10/2025

Global health leaders, ministers, and innovators converge in Riyadh for the region’s largest healthcare event Riyadh, Saudi Arabia – 26 October 2025 –The Global Health Exhibition (GHE) 2025 opens its doors tomorrow, welcoming thousands of healthcare professionals, policymakers, and innovators from around the world. Held under the patronage of the Ministry of Health,

NEWS DESK

DIGITECT AND BBD PERFECT STORM SIGN STRATEGIC MEMORANDUM OF UNDERSTANDING TO DRIVE CROSS-MARKET COLLABORATION

PR News Desk 27/10/2025

Riyadh, 26 October 2025: Digitect, a leading communications transformation company based in the Kingdom of Saudi Arabia, and BBD Perfect Storm, a creative consultancy headquartered in the United Kingdom and recognized as Global Independent Agency of the Year by The Network One, have officially signed a Memorandum of Understanding (MOU) to strengthen cooperation and expand

NEWS DESK

AUS and Peking University Guanghua School of Management hold summit on China–Arab economic development

PR News Desk 27/10/2025

Sharjah, UAE, 27 October 2025 — Deeper collaboration between the UAE and China in advancing economic development was the focus of “Sharing the Future: New Opportunities for China–Arab Economic Development,” a summit organized by American University of Sharjah (AUS) in collaboration with Peking University Guanghua School of Management on October 22 at AUS. More than […]

NEWS DESK

Aristara AI Debuts at Future Hospitality Summit World with Multilingual Digital Assistant for Delegates

PR News Desk 27/10/2025

Los Angeles-founded Aristara launches multilingual WhatsApp assistant at FHS World, giving delegates real-time event information in 50+ languages and marking the company’s entry into the Arabian Gulf Dubai, UAE, 27 October 2025: Aristara AI today announced the launch of its multilingual digital assistant at the Future Hospitality Summit (FHS) World, providing delegates

NEWS DESK

Yas Island to Open “Stranger Things: The Experience”

PR News Desk 27/10/2025

The Countdown Is On: Fans Can Experience the Upside Down on Yas Island Beginning November 14 Yas Island – October 27, 2025: A global entertainment phenomenon is about to descend upon Yas Island, and it’s bringing the Upside Down with it. The Island will host the debut of “Stranger Things: The Experience,” bringing the immersive […]

NEWS DESK

Siemens Healthineers welcome visitors to their largest exhibition presence to date at Global Health Exhibition 2025

PR News Desk 27/10/2025

*Riyadh – October 27, 2025 – Siemens Healthineers, a leading global medical technology company, will participate in the 8th edition of Global Health Exhibition and Congress, the largest healthcare trade show in Saudi Arabia with a growing impact across the entire region. From October 27 –30 at Riyadh Exhibition & Convention Center – Malham, Saudi […]

NEWS DESK

The SCA and DFSA strengthen regulatory cooperation with Memorandum of Understanding on the oversight of auditors

PR News Desk 27/10/2025

Dubai, United Arab Emirates, 27 October 2025:  The Securities and Commodities Authority (SCA), the United Arab Emirates’ regulator overseeing securities, commodities, and financial markets, and the Dubai Financial Services Authority (DFSA), the independent regulator of the Dubai International Financial Centre (DIFC), are pleased to announce a new Memorandum of

NEWS DESK

Reshaping Riyadh: Office Market Finds Balance Amid Reform and Global Demand

PR News Desk 27/10/2025

Riyadh’s office market continued to demonstrate resilience and steady growth through the third quarter of 2025, supported by Saudi Arabia’s robust economic outlook and ongoing diversification under Vision 2030, according to the latest Riyadh Office Market in Minutes Q3 2025 report from Savills Middle East. Saudi Arabia’s non-oil economy remains a major growth driver, with

NEWS DESK

PUMA TAKES THE RUNNER’S HIGH BEYOND LIMITS AND ABOVE THE DUBAI SKYLINE

PR News Desk 27/10/2025

Dubai, United Arab Emirates — 27th October 2025 — PUMA took its new global running campaign, The Runner’s High, to thrilling new heights with a sunrise stunt that’s 219 meters above the ground at the Sky Views Edge Walk, Address Sky View Hotel with XDubai. With a 4:00 AM kick-off and a strong GO WILD […]

NEWS DESK

Ajman Department of Tourism Development launches Eastern European roadshow to strengthen tourism cooperation

PR News Desk 27/10/2025

Ajman, UAE, October 26, 2025: The Ajman Department of Tourism Development (ADTD) launched a promotional roadshow across several Eastern European countries today, as part of its ongoing efforts to position Ajman as a leading global tourist destination. Under the leadership of H.E. Mahmood Khaleel Alhashmi, Director General of ADTD, the tour will be conducted from […]

NEWS DESK

SLC organises ‘Linguistic Security’ workshop to promote Arabic Language and Strengthen its Legal Safeguards

PR News Desk 27/10/2025

26 October 2025: The General Secretariat of the Supreme Legislation Committee in the Emirate of Dubai (SLC) organised a workshop titled ‘Linguistic Security’, attended by legal professionals from the SLC General Secretariat and various government entities in Dubai. This initiative forms part of national efforts to promote the Arabic language and affirm its pivotal role

NEWS DESK

ELF Publishing Launches House to House: a Poetic Chronicle of Memory and Place by Shamma Faisal Al Bastaki

PR News Desk 27/10/2025

Dubai, UAE, 27 October 2025: ELF Publishing proudly announces the release of House to House, the highly anticipated debut poetry collection by Emirati writer Shamma Faisal Al Bastaki. The book was launched on 25 October 2025, at a private event held at the Etihad Museum in collaboration with Dubai Culture and Arts Authority, as part […]

NEWS DESK

UAE-based Kerno and Intel Launch Collaboration to Strengthen UAE’s Technology Manufacturing Foundation

PR News Desk 27/10/2025

Dubai, UAE, 26 October 2025. Kerno Enterprises FZE based in Dubai, UAE, has signed a Memorandum of Understanding (MoU) with Intel Corporation to jointly develop high-performance AI, universal, and edge computing solutions for local customers in the UAE and the Middle East. The collaboration aligns with the UAE’s “Made in the Emirates” initiative to

NEWS DESK

Invest Qatar partners with WHOOP to establish first international performance lab in Qatar

PR News Desk 27/10/2025

New performance lab to be based in Msheireb Downtown Doha, the world’s first fully built smart and sustainable city district 27 October 2025, Doha – Qatar: The Investment Promotion Agency Qatar (Invest Qatar) today announced a new partnership with WHOOP, the human performance company. Invest Qatar will support WHOOP in expanding its business footprint in […]

NEWS DESK

Azizi Developments’ Riviera Beachfront I reaches 81% construction milestone

PR News Desk 27/10/2025

Dubai, United Arab Emirates, 27 October 2025: Azizi Developments, a leading private developer in the UAE, has announced that Beachfront I in Azizi Riviera, its French Mediterranean-inspired waterfront community in Meydan, MBR City, has now reached 81% completion. Beachfront I’s structures and blockwork are fully complete, with internal plastering now at 98%. Tiling works

NEWS DESK

Miqyas Al Dhad Enters Strategic Partnership with Diglossia to Advance Arabic Literacy Measurement

PR News Desk 27/10/2025

Miqyas Al Dhad to power Diglossia’s digital platforms with data-driven insights to advance Arabic literacy across the Arab world. This partnership will offer Ministries of Education a data-driven framework to assess reading proficiency and text complexity, enabling tailored access to suitable reading materials that effectively address learning gaps. MetaMetrics will

NEWS DESK

UAE’s Top Chauffeur App Scales Operations Amid Robust Annual Growth

PR News Desk 27/10/2025

Zofeur strengthens its position as a trusted lifestyle mobility partner with expanded services and an upgraded app experience with Zofeur 2.0, offering convenience and flexibility for consumers. Dubai, UAE, October 2025 – Zofeur, the UAE’s home-grown first pay-per-minute, on-demand chauffeur platform, has accelerated its regional growth through expanded mobility services

NEWS DESK

LambdaTest Unveils AI-Powered Web Scanner for Scalable Visual and Accessibility Testing

PR News Desk 25/10/2025

LambdaTest, a GenAI-native quality engineering platform, today announced the launch of LambdaTest Web Scanner, an advanced browser-based tool combining Visual UI Regression Testing and WCAG-compliant Accessibility Testing. It enables teams to identify and resolve visual and accessibility issues across web applications with unparalleled speed and precision. LambdaTest Web

NEWS DESK

Games of the Future 2025 Set to Bring the World Together in UAE for the Next Generation of Sport

PR News Desk 25/10/2025

Abu Dhabi, United Arab Emirates, 24 October, 2025: Abu Dhabi, UAE will host the Games of the Future 2025 (GOTF 2025), the groundbreaking global event where phygital sports bring together elite clubs, athletes, and gamers to compete in cutting-edge disciplines that blend real-world athleticism with advanced gaming technology. Taking place from 18-23 December 2025 at […]