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NEWS DESK

Snapchat delivered a 14% higher ROI than the grouped channel average, achieving roughly twice the average ROI of other social platforms

PR News Desk
Snap Inc., in partnership with Omnicom Media Group (OMG) and Annalect have released a new study revealing that advertisers in the GCC achieve a high return on investment (ROI) when using Snapchat – outperforming some media channels in the GCC. The in-depth Market Mix Modeling (MMM) analysis was conducted with five brands across industries in […]
NEWS DESK

China’s Center for Drug Evaluation Accepts Merck’s Application for Marketing Authorization of Pimicotinib for Treatment of Tenosynovial Giant Cell Tumor

PR News Desk
Merck, a leading science and technology company, today announced that the Center for Drug Evaluation (CDE) of the China National Medical Products Administration (NMPA) officially accepted the company’s application for marketing authorization of pimicotinib as a Class 1 innovative drug for adult patients with tenosynovial giant cell tumors (TGCT) requiring systemic
NEWS DESK

NIQ Announces Global Collaboration with WeArisma to Measure the Impact of Creator Marketing on Sales and Brand Perception

PR News Desk
NIQ, the leading consumer intelligence company, today announced a strategic global relationship with WeArisma, the leading creator marketing measurement and optimization platform for brands and agencies. The groundbreaking alliance will enable advertisers around the world to understand the impact of paid and organic creator marketing across the full marketing funnel,
NEWS DESK

HCLTech Expands Partnership With The Standard to Accelerate AI-led Transformation and Deliver Digital-first Services at Scale

PR News Desk
HCLTech, a leading global technology company, announced an expansion of its partnership with Standard Insurance Company (The Standard), a leading provider of financial protection products and services for employers and individuals. This expanded partnership with The Standard will deliver AI-driven infrastructure and application services to boost efficiency,
NEWS DESK

Bermuda International Long Term Insurers and Reinsurers (BILTIR) Enlists Oliver Wyman to Analyse Systemic Risk in Region with New Report

PR News Desk
Bermuda International Long Term Insurers and Reinsurers (BILTIR) today announced the release of a new report, titled Analysis of Systemic Risk in the Bermuda Long-Term Insurance Sector, published by Oliver Wyman through BILTIR’s commissioning. Using Oliver Wyman’s independent research and a variety of data sources, the report concludes that Bermuda’s long-term
NEWS DESK

Royal Development Holding partners with SAAS to develop a project of AED 1.6 billion with “Autograph Collection” by Marriott in the Emirate of Abu Dhabi

PR News Desk
Visionary boutique real estate developer Royal Development Holding – a subsidiary of Emirates Stallions Group (ADX: ESG) – has partnered with UAE-based luxury property developer SAAS Properties to launch its inaugural project, an AED 1.6 billion branded residences development on Al Reem Island, Abu Dhabi’s highly coveted community, as part of the prestigious Autograph
NEWS DESK

Papa Johns Launches Its First-Ever Croissant Pizza, Giving Pizza Lovers Their Flakiest Bite Ever

PR News Desk
Papa Johns is elevating the pizza experience with the global launch of its latest innovation: the all-new Croissant Pizza. The Croissant Pizza indulgently pairs the delicate, flaky texture of a buttery croissant with the bold flavors of Papa Johns pizza – bringing the brand’s Better Ingredients. Better Pizza.® promise to life through craft, quality and innovation.
NEWS DESK

Axis Introduces Next-generation AI-powered Dome Cameras

PR News Desk
Axis Communications has announced four robust AI-powered cameras offering outstanding image quality and forensic details in up to 8 MP, even in harsh weather and environments. Built on ARTPEC-9, they offer accelerated performance to run impressive analytics applications on the edge.   AXIS Q3546-LVE and AXIS Q3556-LVE offer 4 MP resolution. They include a wide
NEWS DESK

H.E. Bin Touq and Greek Minister of Tourism announce Greece as host of Investopia Global – Mediterranean 2026

PR News Desk
Following the success of the inaugural edition of Investopia Global – Mediterranean, held in Cyprus with strong participation from leaders, ministers, businesspersons, investors, and economic experts from the UAE, Lebanon, Cyprus, Greece and Europe, H.E. Abdulla bin Touq Al Marri, UAE Minister of Economy and Chairman of Investopia, and H.E. Olga Kefalogianni, Greek
NEWS DESK

International Schools Partnership expands regional footprint with acquisition of Smart Vision School in Dubai

PR News Desk
International Schools Partnership (iSP) has acquired Smart Vision School, an inclusive, family-oriented school in Al Barsha, Dubai. This strategic acquisition underscores ISP’s commitment to ongoing investment in the education sector within the region, fuelling significant portfolio growth to 11 schools across Qatar and the UAE, including three in Doha, two in Abu
NEWS DESK

Loyyal Launches Global Partner Network Across USA & UK for Air India’s Maharaja Club Loyalty Members Unlocking Everyday Everywhere Rewards

PR News Desk
Loyyal, a leader in blockchain-powered loyalty solutions, is excited to announce the launch of its partnership network for Air India’s Maharaja Club frequent flyer programme. This initiative allows Maharaja Club’s members to earn loyalty points through everyday purchases across popular brands across the USA and UK beyond India. With Loyyals’ ecosystem of
NEWS DESK

IBM Sets the Course to Build World’s First Large-Scale, Fault-Tolerant Quantum Computer at New IBM Quantum Data Center

PR News Desk
IBM unveiled its path to build the world’s first large-scale, fault-tolerant quantum computer, setting the stage for practical and scalable quantum computing.   Delivered by 2029, IBM Quantum Starling will be built in a new IBM Quantum Data Center in Poughkeepsie, New York and is expected to perform 20,000 times more operations than today’s quantum […]