NEWS DESK

NVIDIA expands DLSS 4 to 125+ games and announces Path Tracing support for DOOM: The Dark Ages at Computex

PR News Desk 19/05/2025

Today at Computex, NVIDIA shared several announcements that include DLSS 4 with Multi Frame Generation available in over 125 games and apps, with 10 new games launching soon, path tracing and DLSS Ray Reconstruction coming to DOOM: The Dark Ages and a new update to Portal with RTX. Over 125

NEWS DESK

Rediscover the taste of Neapolitan flavors at Beetza — where Emirati tradition meets innovation

PR News Desk 19/05/2025

Step into Beetza at Erth Abu Dhabi, where the soulful tradition of Neapolitan pizza meets the warmth of Emirati hospitality. Set apart in its own space in Megyal, Beetza overlooks the iconic Sheikh Zayed Grand Mosque and expansive FIFA-certified football courts, Beetza blends modern Italian flair, vibrant ambiance, and wood-fired perfection into a flavorful experience […]

NEWS DESK

Juan Valdez Opens in Dubai Mall: Bringing 100% Premium Colombian Coffee to the Heart of the City

PR News Desk 19/05/2025

Coffee lovers, get ready! Juan Valdez has opened its doors in Dubai Mall’s Lower Ground (LG), next to Nando’s. This marks the brand’s second branch in Dubai and third in the UAE, bringing its 100% premium Colombian coffee experience to one of the world’s most iconic shopping destinations. Juan Valdez Dubai Mall will offer its signature […]

NEWS DESK

Drone Champions League Expands in the UAE with Five-Year Global Growth Plan

PR News Desk 19/05/2025

Drone Champions League (DCL), the world’s leading drone sport and mixed-reality racing platform, has announced the expansion of its operations in the UAE as part of its next phase of global growth. The move follows a major milestone at the A2RL x DCL Autonomous Drone Championship, where elite teams from across the globe competed for […]

NEWS DESK

Grand Opening of the 4th UAE China Tyre & Auto Parts Expo Sets Stage for Regional Innovation and Collaboration 

PR News Desk 19/05/2025

The 4th UAE China Tyre & Auto Parts Expo officially commenced on 16th with a vibrant inauguration ceremony at Expo Centre Sharjah’s Hall 1 & 3, marking a pivotal moment for industry stakeholders across the Middle East, Africa, and Asia. The event, held under the theme of driving innovation and trade, underscores the deepening economic […]

NEWS DESK

Ericsson and Zain Jordan partner to elevate digital experiences in Jordan

PR News Desk 19/05/2025

Ericsson (NASDAQ: ERIC) and Zain Jordan have embarked on a Business Support Systems (BSS) transformation project aimed at enhancing digital services, customer experiences, and operational agility. This strategic partnership will modernize Zain Jordan’s converged BSS architecture to a cloud-native model, driving innovation and flexibility in the Hashemite Kingdom’s evolving

NEWS DESK

New Pearson research: The New AI talent strategy is redesigning roles

PR News Desk 19/05/2025

New research from Pearson (FTSE: PSON.L), the world’s lifelong learning company, shows that, as roles in the technology industry are being reshaped by automation and AI, employers should consider a strategy of ‘role redesign’ to solve talent needs and maintain competitiveness. For this latest Skills Outlook, Solving the Tech Talent Gap from Within, Pearson looked […]

NEWS DESK

Greek-born brand Crepa Crepa makes its debut in Abu Dhabi

PR News Desk 19/05/2025

Crepa Crepa, the renowned Greek-born creperie brand known for its crisp, handcrafted crepes and indulgent sweet and savoury creations, has officially opened its first UAE-based store in Abu Dhabi at My City Centre Masdar in Masdar City. Bringing the authentic European-style street food experience to the capital, Crepa Crepa invites guests to enjoy live-prepared crepes,

NEWS DESK

Swisslog Showcases Scalable Cold Chain Innovation with Multi-Temperature Solution in Riyadh

PR News Desk 19/05/2025

Swisslog, the global leader in innovative robotic, data-driven, and flexible automated solutions, will be showcasing its next-generation warehouse automation technologies at the Saudi Warehousing & Logistics Expo, taking place from May 27–29 in Riyadh. The event is a key platform for industry leaders driving innovation across logistics and supply chain sectors in line

NEWS DESK

Hamdan Talent Scale Identifies Over 400 Gifted Students Across UAE Schools Since Start of 2025

PR News Desk 19/05/2025

Hamdan Center for Giftedness and Innovation, part of Hamdan bin Rashid Al Maktoum Foundation for Medical and Educational Sciences, announced that the Hamdan Talent Scale has played a key role in identifying a large number of gifted students in schools across the UAE. Since the beginning of 2025, nearly 9,000 students have been evaluated through […]

NEWS DESK

Gold Pauses After Record Run; Oil Tests Resistance After Double Bottom Breakout : Comments from Century Financial

PR News Desk 19/05/2025

WTI oil prices rose after exhibiting a double bottom pattern on the daily and weekly charts, closing the last week with a 2.05% gain. Although the start of the week showcased a strong performance, prices tested a resistance near the $63.5 level, where the 50-EMA also lay, and dipped to test the $60 level on […]

NEWS DESK

JAGUAR AND YOSHIROTTEN UNVEIL IMMERSIVE INSTALLATION: ‘TOKYO FUTURE 00’

PR News Desk 19/05/2025

Jaguar Type 00 has made its debut in Asia with a creative collaboration with renowned Tokyo-based artist and art director YOSHIROTTEN, bringing to life an immersive visual installation at Warehouse Terrada G3-6F. Type 00 premiered to the world at Miami Art Week at the end of last year and has since made headlines with appearances […]

NEWS DESK

Johnson & Johnson Sets Guinness World Record with Largest Awareness Ribbon Mosaic in Support of Inflammatory Bowel Disease (IBD)

PR News Desk 19/05/2025

In recognition of World Inflammatory Bowel Diseases (IBD) Day, Johnson & Johnson Innovative Medicine – Gulf, with the endorsement of Emirates Gastroenterology & Hepatology Society, has set a Guinness World Record for the largest awareness ribbon mosaic in support of Inflammatory Bowel Disease (IBD), highlighting the need for awareness and early diagnosis. The

NEWS DESK

UiPath Recognizes Novigo Solutions and BARQ Systems as Fast Track Partners for Driving Agentic Automation Adoption in the Middle East

PR News Desk 19/05/2025

UiPath (NYSE: PATH), a global leader in agentic automation, today honored partners BARQ systems and Novigo Solutions with a badge of distinction for being a UiPath Agentic Automation Fast Track Partner. This recognition is granted to select UiPath partners that have received early access and training in agentic automation capabilities from UiPath, have identified use […]

NEWS DESK

Al Masaood Group Takes Part in Make It In The Emirates Forum 2025

PR News Desk 19/05/2025

Al Masaood Group – one of Abu Dhabi’s leading business conglomerates, is taking part in ‘Make It In The Emirates 2025’, running from 19-22 May at the Abu Dhabi National Exhibition Centre (ADNEC). During the forum, Al Masaood is spotlighting its various industrial business units including Al Masaood Industries, Al Masaood Motor Tech, Al Masaood […]

NEWS DESK

New AURAK research calls for wider awareness of Enteroviruses in Arabian Gulf

PR News Desk 19/05/2025

In a ground-breaking study, researchers at the American University of Ras Al Khaimah (AURAK) have highlighted the significant impact of enterovirus infections on public health in the Gulf region, particularly among children, through analysis of reports of cases in the Gulf Cooperation Council (GCC) area.  The research investigated the characteristics of enterovirus

NEWS DESK

PureHealth’s Local Procurement Spend Reaches AED 2.25 Billion, Advancing UAE National In-Country Value Program

PR News Desk 19/05/2025

As the 2025 edition of Make it in the Emirates gets underway today, PureHealth, the largest healthcare group in the Middle East, announced that its total investment in locally sourced goods and services has now reached AED 2.25 billion. In 2024 alone, the group directed AED 1 billion into the national economy – a 38% […]

NEWS DESK

Azizi Developments’ Azizi Central reaches 65% sales milestone

PR News Desk 19/05/2025

Azizi Developments, a leading private developer in the UAE, has announced that 65% of the released units at Azizi Central, its contemporary residential development strategically located in Al Furjan, have been sold, with the handover scheduled for Q4 2025. Among the 31 represented nationalities, Western and European investors – including those of the United Kingdom,

NEWS DESK

Power, Performance, Innovation: FUSE Launches World’s First Nissan Patrol EV

PR News Desk 19/05/2025

In a bold reimagining of the most iconic 4×4 in the Middle East, FUSE has launched the world’s first high-performance and fully electric Nissan Patrol. The converted vehicle – made in the UAE for the UAE – showcases its meticulous restoration without sacrificing the luxury, strength, and ruggedness that is authentic to the brand, making […]

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MAHY KHOORY AUTOMOTIVE EXPANDS ITS UAE FOOTPRINT WITH NEW DONGFENG SHOWROOM IN ABU DHABI

PR News Desk 19/05/2025

Dongfeng – MAHY Khoory Automotive proudly announces the opening of its first showroom in Abu Dhabi, marking its second location in the UAE. This milestone underscores the brand’s ongoing commitment to expanding its presence and delivering exceptional automotive experiences across the region. Strategically located on Airport Road near the World Trade Centre, the