ITB Berlin 2025 has proven to be a resounding success for Bahi Ajman Palace Hotel and Coral Beach Resort Sharjah, as it solidified its relationships with existing partners and secured new contracts that will enhance the two properties’ offerings and expand its reach within the tourism market.
The event provided a unique platform to engage in dynamic discussions regarding emerging travel trends and disruptive technologies. Bahi Ajman Palace Hotel and Coral Beach Resort Sharjah explored actionable strategies to elevate guest experiences and operational excellence, gaining invaluable insights from industry leaders and peers from around the globe.
“We are excited about the strong ties we have formed with both existing and new partners,” stated Iftikhar Hamdani, Area General Manager of Bahi Ajman Palace Hotel and Coral Beach Resort Sharjah. “We are particularly proud of the success of Coral Beach Resort Sharjah, which boasts a remarkable 97% recommendation rate on HolidayCheck, making it a top choice among German tourists in the northern Emirates.”
Despite a decline in demand to the Northern Emirates due to the recent bankruptcy of the giant FTI Group, which has left a void in mass bookings from Germany to the UAE, Bahi Ajman Palace Hotel and Coral Beach Resort Sharjah’s partners have strategically managed to capture a significant share of the market. The two properties are confident to see an increase in tourists from Germany in the upcoming summer and the last quarter of 2025.
ITB Berlin continues to be the premiere event uniting the international travel community and connecting with so many visionaries in hospitality industry. The energy and ideas exchanged during the event will directly influence the next steps looking to innovate and further expand the hotel offers.
