Brightcove (NASDAQ: BCOV), the world’s most trusted streaming technology company, has been named the winner of the “Best Overall Video Marketing Company” award in the 7th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
“At Brightcove, we are continuously evolving our solutions to enhance our enterprise clients’ marketing and sales strategies, enabling them to effectively engage and guide their customers along the path to purchase,” said Brightcove CEO Marc DeBevoise. “Being honored with a MarTech Breakthrough Award for the second consecutive year is a testament to our commitment and the significant positive impact our video engagement solutions provide to our customers’ growth and success.”
From creation to distribution and first-party data, Brightcove’s video platform offers the technology and resources companies need to have control over their video marketing content. With Brightcove, customers from any industry can unlock the power of video to attract and engage new audiences, sell more products and services, and grow their brands.
The company was recognized as the “Best Overall Video Marketing Company” for its innovative and best-in-class solutions to customers worldwide, emphasizing its Marketing Studio solution.
Brightcove Marketing Studio helps marketers uplevel their video strategy and drive awareness and sales with videos on their websites, social media accounts, and e-commerce pages. Brightcove’s video marketing solution provides marketers with the tools and insights needed to manage their content and use it as a competitive advantage. Brightcove recently added new functionality to Marketing Studio by implementing an easy-to-use, web-based video editing tool that accelerates video creation, management, and publishing workflows. Tailored to serve marketers’ content creation needs, the editing functionality is designed for anyone to use, ensuring all users can leverage its full potential, regardless of their level of video expertise.
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success across the global MarTech industry. This year’s program attracted more than 4,000 nominations.
