Camelicious today reinforced its position as a regional camel milk leader, following a high-level panel at Gulfood 2026 titled “Unveiling UAE’s Wellness Blueprint, Insights Shaping the Future of F&B.”
The panel marked the official unveiling of new UAE consumer wellness insights developed in collaboration with YouGov, offering a data-driven view of how people living in the UAE perceive wellness, how those intentions translate into everyday consumption habits, and what this means for the future direction of food and beverage innovation in the region.
Bringing together Camelicious’ senior leadership alongside voices from public health, nutrition and food innovation, the discussion highlighted both the growing demand for functional, health-led products and the gap that continues to exist between consumer intention and daily behaviour an opportunity Camelicious is actively addressing through innovation.
“This panel was important because it moved the wellness conversation beyond aspiration and into evidence,” said Hesham Yehia, Acting CEO of Camelicious. “By grounding the discussion in real UAE consumer data and bringing health, nutrition and industry voices together, we were able to have a more honest conversation about where the gaps are, and where the food and beverage sector must lead next. That is the role Camelicious intends to play”
The session underscored Camelicious’ broader vision: translating insight into impact. Through continued investment in research, processing innovation and scalable formats, the company is reshaping how camel milk contributes to wellness across both consumer and B2B channels, while supporting the evolution of the UAE’s food ecosystem.
Held on the global stage of Gulfood 2026, the panel positioned Camelicious not only as a producer, but as a thought leader helping shape the next chapter of wellness-driven food and beverage innovation in the region and internationally.
