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NEWS DESK

Get the latest press releases on menew247.com. Direct from the source, we bring you official announcements, statements, and news from key industries and government entities across the Middle East. Stay informed with real-time updates on launches, events, and strategic initiatives.

NEWS DESK

Perfect Corp. Partners with Tom Ford Fashion to Deliver Ultra-Realistic 3D Virtual Try-On for Luxury Eyewear, Redefining the Digital Shopping Experience

Perfect Corp. (NYSE: PERF), the leading provider of AI and AR beauty and fashion tech solutions and developer of ‘Beautiful AI’ solutions, today announced its collaboration with Tom Ford Fashion. This cooperation brings Perfect Corp.’s advanced 3D Augmented Reality Virtual Try-On (VTO) technology for eyewear to Tom Ford Fashion e-commerce. The technology is launching in
NEWS DESK

MANCHESTER CITY AND ETIHAD AIRWAYS LAUNCH ‘LIGHTS OUT’ CONTENT AHEAD OF ETIHAD AIRWAYS ABU DHABI GRAND PRIX

Manchester City and Etihad Airways have today launched ‘Lights Out’, the latest augmented highlights content that sees Erling Haaland, Rayan Aït-Nouri and Nico O’Reilly race through a virtual Yas Marina Circuit ahead of the Etihad Airways Abu Dhabi Grand Prix this weekend. Building on the success of the ‘Beyond Borders’ campaign released earlier this year, the new […]
NEWS DESK

UAE’s Solmate Signs Term Sheet to Acquire RockawayX Creating a 2 Billion Institutional Crypto Powerhouse

Solmate Infrastructure “Solmate” (Brera Holdings PLC Nasdaq SLMT), the Abu Dhabi focused Solana infrastructure company, has signed a non-binding term sheet to acquire RockawayX in an all-stock transaction. The planned combination would create one of the most significant institutional players in digital asset infrastructure liquidity and asset management with more than 2
NEWS DESK

Healthy Minds Club UAE Partners with the Soza Data Analysis Services to Pioneer Data-Driven Wellbeing in the UAE

Healthy Minds Club UAE (HMC), a leading platform dedicated to advancing corporate and Community Wellbeing has announced a strategic partnership with Soza DAS, the Dubai based innovator in holistic wellness analytics and preventative health technologies.   Together, the two entities aim to redefine how individuals and organizations in the UAE understand and enhance
NEWS DESK

Samsung MENA Announces Dual-Agency Media Model Appointing Publicis Groupe and dentsu to Drive Media Excellence

Samsung Electronics MENA announced today the conclusion of its comprehensive media agency review for the region, confirming a dual-agency partnership structure that will see dentsu and Publicis Groupe jointly manage Samsung’s media planning and buying portfolio in the region. The review, initiated earlier this year, reflects Samsung’s continued commitment to strengthening
NEWS DESK

ELEVATE and Ennismore Host RAK’s Biggest Event of the Season to Unveil the AED 1.8 M Mondrian Al Marjan Island Beach Residences

ELEVATE, the visionary lifestyle real estate brand from One Group, together with Ennismore, the world’s fastest-growing lifestyle hospitality company, officially unveiled the Mondrian Al Marjan Island Beach Residences with an unforgettable one-night immersive launch event at Atlantis The Royal, Dubai. Valued at AED 1.8 billion, the project marks a defining milestone for
NEWS DESK

Philip Morris International Expands its Partnership with Scuderia Ferrari HP, Launching a Bold New Chapter in Their Long-Standing Relationship

Philip Morris International Inc. (NYSE: PM) today announced an expanded partnership with Scuderia Ferrari HP and with Ferrari Challenge Trofeo Pirelli—the single-marque motorsport championship created in 1993—for the 2026 season and beyond. This next chapter introduces one major development: the ZYN brand of nicotine pouches—the number one nicotine pouch brand
NEWS DESK

RING IN THE NEW YEAR AT ROKA BAHRAIN

ROKA Bahrain invites guests to welcome 2026 with an evening defined by its signature robatayaki energy, vibrant atmosphere, and panoramic views of fireworks lighting up Bahrain Harbour.   Guests can join the celebration from 5:30 PM onwards for an intimate early evening experience or a more spirited celebration as the night unfolds with ROKA’s signature […]
NEWS DESK

Markets Bet on December Cut as Dollar Slides; Gold Holds Range : Comments from Vijay Valecha , CIO – Century Financial

US Markets  SPX is steady this morning after Wednesday’s gains, trading near $6,850, as softer ADP job numbers strengthened expectations for a December Fed rate cut and reinforced the view that monetary easing is now virtually certain. Yesterday’s buying was driven largely by mid-caps and small caps, with the Russell 2000 jumping 1.9% and outperforming […]
NEWS DESK

NRTC Group Acquires Ripe Organic, Expanding Network to 150+ Local Organic Farms and Targeting 40% Revenue Growth in First Year Post-Integration

NRTC Group, one of the region’s leading fresh produce importers, distributors, and farm-to-fork operators, today announced the full acquisition of Ripe Organic, a homegrown UAE brand recognised for its trusted organic products and strong consumer following. With this acquisition, NRTC Group will now collaborate with more than 150 local organic farms across the UAE, and
NEWS DESK

Johnson Controls Arabia Highlights Smart Building Leadership at Cityscape Global 2025

Johnson Controls Arabia (JCA), a global leader in smart, sustainable building technologies and energy efficiency solutions, participated in Cityscape Global 2025, the world’s largest real estate event, taking place in Riyadh from November 17–20 under the theme “The Future of Urban Living.” As an official sponsor, Johnson Controls Arabia presented its smart and sustainable
NEWS DESK

Nissan Accelerates Software-Defined Vehicle Development and strengthens AI development environment with New AWS-Powered Platform

Nissan Motor Co., Ltd. today announced the Nissan Scalable Open Software Platform, a new cloud-based foundation powered by Amazon Web Services (AWS) that accelerates Software-Defined Vehicle (SDV) development. The platform represents a significant milestone in Nissan’s digital transformation journey, which began in 2023 when the company started working with AWS to