NEWS DESK

Yango Ads Hospitality Forum spotlights new traveller behaviours and AdTech trends

PR News Desk 18/09/2025

Yango Ads, the AdTech division of Yango Group, unveiled key data from its latest report on travel and hospitality trends in emerging markets at its flagship event, Yango Ads Live: The Next Destination. According to the findings, 48% of surveyed travellers are influenced by targeted ad campaigns

NEWS DESK

VINFAST ANNOUNCES STRATEGIC PARTNERSHIP WITH THE ARABIAN AUTOMOBILE ASSOCIATION TO ELEVATE AFTERSALES SERVICE QUALITY IN THE MIDDLE EAST

PR News Desk 18/09/2025

VinFast has officially announced a strategic partnership with the Arabian Automobile Association (AAA), a leading provider of vehicle support services in the Middle East, to launch comprehensive roadside assistance for VinFast customers across six countries: the United Arab Emirates (UAE), Saudi Arabia, Kuwait, Qatar, Bahrain, and Oman. This collaboration marks a

NEWS DESK

EDGE Showcases Next-Generation UAV, Radar, and Electronic Warfare Systems at Partner 2025

PR News Desk 18/09/2025

EDGE, one of the world’s leading advanced technology and defence groups, will demonstrate its latest multi-domain capabilities at Partner 2025, the international defence exhibition taking place from 23 to 26 September in Belgrade, Serbia. This marks EDGE’s debut at the exhibition and underlines the group’s expanding strategic focus on the Balkans and the broader Central

NEWS DESK

FIRST ‘OMBRÉ’ SEDAN REVEALED BY BENTLEY

PR News Desk 18/09/2025

Bentley’s new and exclusive ‘Ombré by Mulliner’ paint finish, that blends two separate colours over the length of a car, has been applied to a four-door sedan for the first time. The extraordinary new finish combines two complementary paint colours that transition along the sides and roof of the car, and is painted entirely by […]

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United Arab Bank Signs Exclusive Partnership with the ENTERTAINER to Offer Lifestyle Benefits with New UAB Credit Cards

PR News Desk 18/09/2025

United Arab Bank (UAB), one of the UAE’s oldest homegrown banks, has partnered with the ENTERTAINER, the leading lifestyle savings app in the region, to offer complimentary 12-month membership with its new Credit Cards.  This exclusive benefit unlocks thousands of Buy One Get One Free offers at top restaurants, attractions, leisure venues, hotels, spas and […]

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SHRM MENA Annual Conference 2025 Concludes with Powerful Insights and Star Awards

PR News Desk 18/09/2025

The SHRM MENA Annual Conference & Expo under the patronage of FAHR (Federal Authority for Government Human Resources (FAHR) – UAE) concluded its conference with another day of engaging discussions, insightful panels, and thought-provoking sessions on the future of work. The day opened with a special address by Brigadier Rashid Nasser Rashid Abdulla, Director of

NEWS DESK

Canon & DBWC Champion Women Through Successful Season 2 of ‘Women Who Empower’ Program

PR News Desk 18/09/2025

Canon Middle East, a leader in imaging solutions, in collaboration with the Dubai Business Women Council (DBWC), hosted an award ceremony to celebrate the successful conclusion of Season 2 of its acclaimed ‘Women Who Empower’ campaign. The ceremony recognized outstanding performance among those who completed the comprehensive training program designed to uplift

NEWS DESK

INFINITI QX80 Success Story Unfolds with Strong 2025 Performance in Abu Dhabi

PR News Desk 18/09/2025

Al Masaood Automobiles, the authorised distributor for INFINITI in Abu Dhabi, Al Ain, and the Al Dhafra Region, has reported outstanding results for the INFINITI QX80 in 2025. From January to July this year, the all-new edition of the flagship luxury SUV achieved a 67% increase in sales compared to the same period last year, […]

NEWS DESK

Alef Education Showcases Role of AI in Advancing Digital Learning at Educational Innovation Forum in Doha

PR News Desk 18/09/2025

Alef Education, a UAE-based global leader in education technology, underscored the transformative role of emerging technologies and artificial intelligence (AI) in reshaping the educational landscape in the GCC at the ‘Educational Innovation Forum on Transforming Knowledge into Practical Applications,’ recently held in Doha. Organised by Qatar’s Ministry of Education and

NEWS DESK

Turkish Airlines Launches Flights to Seville, Its Sixth Destination in Spain

PR News Desk 18/09/2025

Turkish Airlines has added Seville, one of Spain’s most prominent tourism hubs, to its Southern Europe network, further strengthening its global connectivity. With this launch, Seville becomes the airline’s sixth destination in Spain after Madrid, Barcelona, Valencia, Malaga, and Bilbao. Commenting on the launch of Seville flights Turkish Airlines Chairman of the Board and

NEWS DESK

KFSHRC to Participate in C3 Davos of Healthcare™ Japan Summit

PR News Desk 18/09/2025

King Faisal Specialist Hospital and Research Centre (KFSHRC) has announced its participation in the C3 Davos of Healthcare™ Japan Summit, taking place on September 24, 2025 under the theme “A Tri-Nation Collaboration: Building Bridges Beyond Borders in Healthcare,” bringing together global leaders, policymakers, investors, and innovators to foster international dialogue

NEWS DESK

Maritime Standard Awards 2025 revealed, finalists set to compete across 25 categories in Dubai

PR News Desk 18/09/2025

The Maritime Standard (TMS), the premier awards event for the maritime and shipping industry across the Middle East region and the Indian Subcontinent, which is held annually in Dubai, officially announced the finalists for the Maritime Standard Awards 2025 edition to compete across 25 categories. Held under the patronage of His Highness Sheikh Ahmed bin […]

NEWS DESK

Citi Launches Transformative AI Tools in the UAE

PR News Desk 18/09/2025

Citi today announced the deployment of its advanced Artificial Intelligence (AI) tools across its operations in the UAE and across Middle East and Africa (MEA), marking a significant step in the bank’s commitment to innovation and digital transformation.   “The launch of our AI tools in the UAE and in MEA is a testament to Citi’s […]

NEWS DESK

Hayya Platform Recognised with Two Leading Awards for Digital Innovation

PR News Desk 18/09/2025

The Hayya platform has recently been recognised for its outstanding achievements in technology and innovation, securing two regional accolades. Hayya was named Winner in the Travel Technology – Business Services category at the Middle East Technology Excellence Awards 2025 and received the Best Use of Digital by Sector – Travel Industry title at the MENA […]

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The MICHELIN Guide Ceremony Abu Dhabi 2026 is Set to Take Place on October 23, 2025

PR News Desk 18/09/2025

The MICHELIN Guide Abu Dhabi is excited to announce its 4th edition of the MICHELIN Guide Ceremony. The MICHELIN Guide Ceremony will take place on Thursday 23rd October at Emirates Palace Mandarin Oriental, Abu Dhabi, in partnership with Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi. This […]

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TCL and Bang & Olufsen Deliver a Landmark Creator Experience in Struer, Denmark

PR News Desk 18/09/2025

In a landmark moment for brand storytelling and premium experience-building, TCL, the world’s No. 1 Mini LED TV brand, and iconic audio innovator Bang & Olufsen, hosted an exclusive behind-the-scenes creator experience in Struer, Denmark the birthplace of Bang & Olufsen legendary acoustic craft. Held from September 8–9, the immersive program brought together a

NEWS DESK

WICKED THE MUSICAL TO DEBUT IN DUBAI

PR News Desk 18/09/2025

Broadway Entertainment Group and Dubai Opera are proud to present the Dubai debut of the smash-hit musical, WICKED, set to enchant audiences at Dubai Opera from 28 January 2026 to 15 February 2026. This is the first time WICKED will be performed on stage in Dubai, bringing its spellbinding story to new audiences in the […]

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MBS GLOBAL INVESTMENTS STRENGTHENS LEADERSHIP WITH KEY APPOINTMENTS TO ACCELERATE GLOBAL GROWTH

PR News Desk 18/09/2025

MBS Global Investments, the strategic investment arm of the Private Office of Sheikh Nayef Bin Eid Al Thani, announces two senior leadership appointments to drive its global growth strategy: Billy Daly as Group Chief Investment Officer, and Franck Lopez as Chief Investment Officer. The highly accomplished investment leaders will be working in tandem to shape […]

NEWS DESK

sarcc Signs MoU with Tamimi Global Company. Ltd. (TAFGA) to Explore Strategic Collaboration in Employee Accommodation Sector

PR News Desk 18/09/2025

Smart Accommodation for Residential Complexes Company (sarcc), a Public Investment Fund (PIF) company, announced today the signing of a Memorandum of Understanding with Tamimi Global Company Limited (TAFGA), a leading developer and contractor in modern Methodes of construction (MMC) turnkey solutions, and provider of facility operation and maintenance solutions in Saudi

NEWS DESK

iReserved Launches in UAE, Ushering in a New Era of Tech-Driven Luxury Hospitality

PR News Desk 18/09/2025

In a significant leap for the UAE’s tech and hospitality sectors, iReserved, the first smart lifestyle booking platform purpose-built for premium venues, is making its market debut this next month. The Emirati-founded venture merges cutting-edge technology with operational strategy, offering a B2B2C solution that simplifies premium bookings while enhancing guest loyalty,