NEWS DESK

Smart Mobility International Signs Partnership Agreement with IM Motors For UAE and Saudi Arabia

PR News Desk 09/04/2025

Smart Mobility International (SMI), a leading distributor of New Energy Vehicles in the UAE, has signed a strategic partnership with IM Motors, the Chinese electric vehicle manufacturer backed by SAIC Motor (China’s largest OEM), Alibaba Group, and Zhangjiang Hi-Tech. The agreement

NEWS DESK

Spring Hair Refresh – Top Seasonal Hair Care Tips from Vatika

PR News Desk 09/04/2025

As we transition from the cool winter months to the warmer days of spring, your hair requires special attention to stay healthy and vibrant. The shift in temperature and humidity can affect your hair’s texture, moisture levels, and overall health. Here’s your ultimate guide to keeping your locks fabulous throughout

NEWS DESK

The UAE Lottery Celebrates Big Wins for Lebanese and Colombian Players

PR News Desk 09/04/2025

The UAE Lottery continues to create unforgettable moments for players from all walks of life, with winners sharing their excitement and inspiring stories. From big prizes to smaller wins, players are enjoying the thrill of the games, with something to offer for everyone. Cristian Buitrago, a Colombian national living and working in the UAE since […]

NEWS DESK

Mazagan Beach & Golf Resort Becomes the First Establishment in Morocco to Achieve EarthCheck GOLD Certification

PR News Desk 09/04/2025

Mazagan Beach & Golf Resort has reached a landmark achievement in its sustainability journey by earning the EarthCheck GOLD Certification—becoming the first tourism establishment in Morocco to receive this globally recognized honor. This advancement follows four consecutive years of EarthCheck SILVER status and reflects the resort’s steadfast commitment to

NEWS DESK

Testicular Cancer Society Teams Up With Aster Hospitals & Clinics To Launch Game-Changing Amateur Anti-Doping Test, Bringing Early Detection to the Field 

PR News Desk 09/04/2025

The Testicular Cancer Society in partnership with Aster Hospitals & Clinics, and in collaboration with creative agency – FP7McCann, have launched a one-of-a-kind initiative with positive disruption on fields for amateur sportsmen. Introducing the Amateur Anti-Doping Test Kit, a tool designed to repurpose routine anti-doping screenings for early testicular cancer

NEWS DESK

Al Masaood Group Signs Strategic Agreement with ADNOC Distribution to Enhance Lubricant Supply Chain

PR News Desk 09/04/2025

Abu Dhabi, 9 April 2025: Al Masaood Group, a leading Abu Dhabi conglomerate, has signed a strategic agreement with ADNOC Distribution, the UAE’s largest fuel and convenience retailer, expanding their collaboration for the supply of lubricants to Al Masaood’s service centres. The agreement extends across Al Masaood’s key verticals, including

NEWS DESK

Bridgestone Announces 2025 Motorsports Plan

PR News Desk 09/04/2025

Bridgestone Corporation announced its 2025 motorsports plan. In 2025, the company will continue to support various domestic and overseas motorsports, ranging from top-level professional race series to grassroots amateur races, to further enhance and support motorsport culture. Valuing its “origin” as a tyre manufacturer, the company will contribute to the

NEWS DESK

9Yards Communications announces partnership with China’s leading marketing group – GIMC

PR News Desk 09/04/2025

9Yards Communications (UAE) – The Capital’s Agency – has today announced the signing of a strategic cooperation agreement with China’s leading integrated marketing group, Guangdong Advertising Group Co., Ltd. (GIMC), in a move that further expands both entities’ international footprint and collaboration. This landmark affiliation unites two powerhouse agencies in their

NEWS DESK

AVEVA is providing data management support for renewable natural gas projects

PR News Desk 09/04/2025

AVEVA, a global leader in industrial software driving digital transformation and sustainability, has been selected by Archaea Energy, the largest renewable natural gas (RNG) producer in the US, to build a comprehensive operations data management infrastructure. Using AVEVA’s software, Archaea Energy can collect, enrich and visualize its real-time operations data, enabling

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Ambit Global Private Client expands footprint into Dubai’s prestigious DIFC

PR News Desk 09/04/2025

Ambit has announced the opening of its Ambit Global Private Client (Ambit GPC) office in the prestigious Dubai International Financial Centre (DIFC). Ambit Private Limited is the 100% holding company of Ambit GPC. Ambit GPC is a leading provider of bespoke financial solutions for ultra-high-net-worth individuals (UHNW) and Family Offices with over USD 9 bn […]

NEWS DESK

Trina Storage Launches Elementa 2 Pro Energy Storage Solution, Advancing Global Energy Transition

PR News Desk 09/04/2025

Trina Storage, a global leader in energy storage solutions, has successfully introduced its latest innovation, the Elementa 2 Pro 5MWh energy storage system, across strategic regions including Europe, Asia-Pacific, and the Middle East & Africa. The launch has attracted strong industry interest, reflecting the system’s reliable performance and reinforcing Trina

NEWS DESK

Dubai to Host Third UAE National MMA Championship from April 12–13

PR News Desk 09/04/2025

The UAE Jiu-Jitsu and Mixed Martial Arts Federation has announced that the third edition of the UAE National MMA Championship will take place on April 12 and 13, 2025, at Shabab Al Ahli Club in Dubai. The championship is part of the Federation’s continuous efforts to promote mixed martial arts nationwide and provide a competitive […]

NEWS DESK

Qatar Airways to Increase Manchester Service as Demand Grows for the Airline

PR News Desk 09/04/2025

Qatar Airways will be launching three additional flights to Manchester, UK, from 4 June 2025, to support increasing demand for the airline ahead of the summer season. The route will be served by carrier’s state-of-the-art fleet of Airbus A350-1000s and Boeing 787-9s. The Best Airline in the World, as voted by Skytrax in 2024, began […]

NEWS DESK

Gold’s deleveraging pullback fails to shake supportive outlook – Saxo Bank MENA

PR News Desk 09/04/2025

Spot gold’s initial response to last week’s announcement of the steepest US trade barriers in more than 100 years was a move to a fresh record high of USD 3,167 per troy ounce on heightened inflation risks. However, surging volatility in response to collapsing stock markets turned the attention to capital preservation and deleveraging—a focus […]

NEWS DESK

Bad Data Makes Bad Decisions: 58% of Leaders Report Companies Using Inaccurate Data for Big Decisions

PR News Desk 09/04/2025

SoftServe, a premier IT consulting and digital services provider, today released survey results on the state of data management in 2025, unveiling significant benefits of strong data foundations while exposing the widespread deficits in data maturity affecting most businesses. The majority of the 750 business leaders surveyed barely grasp the value of their data as […]

NEWS DESK

HID Redefines Secure Authentication in the Mobile World with New OMNIKEY® SE Plug

PR News Desk 09/04/2025

HID, a global leader in trusted identity and access control solutions, is proud to introduce the new OMNIKEY SE Plug reader at ISC West, an ultra-compact and cable-free RFID reader for mobile use cases. This reader is a game-changer for organizations looking for seamless and secure authentication using a single credential across physical and digital […]

NEWS DESK

Genetec Announces empower360 Roadshow in UAE and KSA

PR News Desk 09/04/2025

Genetec Inc. (“Genetec”), the global leader in enterprise physical security software, has announced the dates for its annual empower360 roadshow. Scheduled to take place in the in Saudi Arabia on 14th April and in UAE on 17th April, the partner focused event will bring together industry professionals to explore the evolving role of physical security […]

NEWS DESK

A Series of Indulgent Brunches and Family Fun Awaits at Al Habtoor City this Easter

PR News Desk 09/04/2025

Elevate your Easter at Al Habtoor City as you savour a tempting array of experiences, carefully curated to match the occasion. Promising a feast for the senses with the whole family in mind, this inviting destination will be bringing together delectable cuisine, lively entertainment, and family-friendly activities across its distinguished hotels, creating an enviable

NEWS DESK

Hyundai UAE Unveils the New Creta Grand 7-Seater SUV, Redefining the Family SUV Segment

PR News Desk 09/04/2025

Hyundai UAE has unveiled the new Creta Grand, a seven-seater SUV that reimagines space, technology, and design in the UAE’s automotive market. Catering to both modern families and urban adventurers, the Creta Grand offers an exceptional blend of comfort, convenience, and advanced features, meeting the diverse needs of today’s drivers. Innovative Design, Advanced

NEWS DESK

MMI Opens Refurbished MMI in Ras Al Khaimah with New Look and Bigger Offering

PR News Desk 09/04/2025

MMI has reopened the doors to its fully refurbished store in Ras Al Khaimah, formerly known as Al Hamra Cellar. Now a state-of-the-art shopping destination, the store is designed to elevate shoppers’ experience like never before. After its major refurbishment, this vibrant venue offers an elevated shopping experience with a supercharged selection of premium wines, […]