NEWS DESK

Testicular Cancer Society Teams Up With Aster Hospitals & Clinics To Launch Game-Changing Amateur Anti-Doping Test, Bringing Early Detection to the Field 

PR News Desk 09/04/2025

The Testicular Cancer Society in partnership with Aster Hospitals & Clinics, and in collaboration with creative agency – FP7McCann, have launched a one-of-a-kind initiative with positive disruption on fields for amateur sportsmen. Introducing the Amateur Anti-Doping Test Kit, a tool

NEWS DESK

Al Masaood Group Signs Strategic Agreement with ADNOC Distribution to Enhance Lubricant Supply Chain

PR News Desk 09/04/2025

Abu Dhabi, 9 April 2025: Al Masaood Group, a leading Abu Dhabi conglomerate, has signed a strategic agreement with ADNOC Distribution, the UAE’s largest fuel and convenience retailer, expanding their collaboration for the supply of lubricants to Al Masaood’s service centres. The agreement extends across Al Masaood’s key verticals, including

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Bridgestone Announces 2025 Motorsports Plan

PR News Desk 09/04/2025

Bridgestone Corporation announced its 2025 motorsports plan. In 2025, the company will continue to support various domestic and overseas motorsports, ranging from top-level professional race series to grassroots amateur races, to further enhance and support motorsport culture. Valuing its “origin” as a tyre manufacturer, the company will contribute to the

NEWS DESK

9Yards Communications announces partnership with China’s leading marketing group – GIMC

PR News Desk 09/04/2025

9Yards Communications (UAE) – The Capital’s Agency – has today announced the signing of a strategic cooperation agreement with China’s leading integrated marketing group, Guangdong Advertising Group Co., Ltd. (GIMC), in a move that further expands both entities’ international footprint and collaboration. This landmark affiliation unites two powerhouse agencies in their

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AVEVA is providing data management support for renewable natural gas projects

PR News Desk 09/04/2025

AVEVA, a global leader in industrial software driving digital transformation and sustainability, has been selected by Archaea Energy, the largest renewable natural gas (RNG) producer in the US, to build a comprehensive operations data management infrastructure. Using AVEVA’s software, Archaea Energy can collect, enrich and visualize its real-time operations data, enabling

NEWS DESK

Ambit Global Private Client expands footprint into Dubai’s prestigious DIFC

PR News Desk 09/04/2025

Ambit has announced the opening of its Ambit Global Private Client (Ambit GPC) office in the prestigious Dubai International Financial Centre (DIFC). Ambit Private Limited is the 100% holding company of Ambit GPC. Ambit GPC is a leading provider of bespoke financial solutions for ultra-high-net-worth individuals (UHNW) and Family Offices with over USD 9 bn […]

NEWS DESK

Trina Storage Launches Elementa 2 Pro Energy Storage Solution, Advancing Global Energy Transition

PR News Desk 09/04/2025

Trina Storage, a global leader in energy storage solutions, has successfully introduced its latest innovation, the Elementa 2 Pro 5MWh energy storage system, across strategic regions including Europe, Asia-Pacific, and the Middle East & Africa. The launch has attracted strong industry interest, reflecting the system’s reliable performance and reinforcing Trina

NEWS DESK

Dubai to Host Third UAE National MMA Championship from April 12–13

PR News Desk 09/04/2025

The UAE Jiu-Jitsu and Mixed Martial Arts Federation has announced that the third edition of the UAE National MMA Championship will take place on April 12 and 13, 2025, at Shabab Al Ahli Club in Dubai. The championship is part of the Federation’s continuous efforts to promote mixed martial arts nationwide and provide a competitive […]

NEWS DESK

Qatar Airways to Increase Manchester Service as Demand Grows for the Airline

PR News Desk 09/04/2025

Qatar Airways will be launching three additional flights to Manchester, UK, from 4 June 2025, to support increasing demand for the airline ahead of the summer season. The route will be served by carrier’s state-of-the-art fleet of Airbus A350-1000s and Boeing 787-9s. The Best Airline in the World, as voted by Skytrax in 2024, began […]

NEWS DESK

Gold’s deleveraging pullback fails to shake supportive outlook – Saxo Bank MENA

PR News Desk 09/04/2025

Spot gold’s initial response to last week’s announcement of the steepest US trade barriers in more than 100 years was a move to a fresh record high of USD 3,167 per troy ounce on heightened inflation risks. However, surging volatility in response to collapsing stock markets turned the attention to capital preservation and deleveraging—a focus […]

NEWS DESK

Bad Data Makes Bad Decisions: 58% of Leaders Report Companies Using Inaccurate Data for Big Decisions

PR News Desk 09/04/2025

SoftServe, a premier IT consulting and digital services provider, today released survey results on the state of data management in 2025, unveiling significant benefits of strong data foundations while exposing the widespread deficits in data maturity affecting most businesses. The majority of the 750 business leaders surveyed barely grasp the value of their data as […]

NEWS DESK

HID Redefines Secure Authentication in the Mobile World with New OMNIKEY® SE Plug

PR News Desk 09/04/2025

HID, a global leader in trusted identity and access control solutions, is proud to introduce the new OMNIKEY SE Plug reader at ISC West, an ultra-compact and cable-free RFID reader for mobile use cases. This reader is a game-changer for organizations looking for seamless and secure authentication using a single credential across physical and digital […]

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Genetec Announces empower360 Roadshow in UAE and KSA

PR News Desk 09/04/2025

Genetec Inc. (“Genetec”), the global leader in enterprise physical security software, has announced the dates for its annual empower360 roadshow. Scheduled to take place in the in Saudi Arabia on 14th April and in UAE on 17th April, the partner focused event will bring together industry professionals to explore the evolving role of physical security […]

NEWS DESK

A Series of Indulgent Brunches and Family Fun Awaits at Al Habtoor City this Easter

PR News Desk 09/04/2025

Elevate your Easter at Al Habtoor City as you savour a tempting array of experiences, carefully curated to match the occasion. Promising a feast for the senses with the whole family in mind, this inviting destination will be bringing together delectable cuisine, lively entertainment, and family-friendly activities across its distinguished hotels, creating an enviable

NEWS DESK

Hyundai UAE Unveils the New Creta Grand 7-Seater SUV, Redefining the Family SUV Segment

PR News Desk 09/04/2025

Hyundai UAE has unveiled the new Creta Grand, a seven-seater SUV that reimagines space, technology, and design in the UAE’s automotive market. Catering to both modern families and urban adventurers, the Creta Grand offers an exceptional blend of comfort, convenience, and advanced features, meeting the diverse needs of today’s drivers. Innovative Design, Advanced

NEWS DESK

MMI Opens Refurbished MMI in Ras Al Khaimah with New Look and Bigger Offering

PR News Desk 09/04/2025

MMI has reopened the doors to its fully refurbished store in Ras Al Khaimah, formerly known as Al Hamra Cellar. Now a state-of-the-art shopping destination, the store is designed to elevate shoppers’ experience like never before. After its major refurbishment, this vibrant venue offers an elevated shopping experience with a supercharged selection of premium wines, […]

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IBM z17: The First Mainframe Fully Engineered for the AI Age

PR News Desk 09/04/2025

IBM (NYSE: IBM) today announced the IBM z17, the next generation of the company’s iconic mainframe, fully engineered with AI capabilities across hardware, software, and systems operations. Powered by the new IBM Telum®  II processor, IBM z17 expands the system’s capabilities beyond transactional AI capabilities to enable new workloads. IBM Z is built to redefine […]

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HITEK AI unveils AI-powered Predictive Maintenance and Anomaly Detection System

PR News Desk 09/04/2025

Middle East-based HITEK AI, a part of the Farnek group of companies, has launched its latest innovative solution, the Predictive Maintenance and Anomaly Detection System, which is now available within its CAFMTEK platform. This AI-driven tool is designed to empower facilities managers, engineers and maintenance professionals, by enhancing the operational efficiency and

NEWS DESK

Sophos Names Chris Bell as Senior Vice President of Global Channel, Alliances and Corporate Development to Lead Next Evolution of Global Channel Strategy

PR News Desk 09/04/2025

Sophos, a global leader of innovative security solutions for defeating cyberattacks, today announced it has named Chris Bell as senior vice president of global channel, alliances and corporate development, where he will lead the evolution of Sophos’ global channel strategy. This key appointment reinforces Sophos’ channel-first commitment to deliver a world-class partner

NEWS DESK

Plan The Perfect Spring Getaway With Exclusive Deals at Central Hotels & Resorts

PR News Desk 09/04/2025

Central Hotels & Resorts, one of the fastest-growing hospitality management companies in the UAE, invites travellers to indulge in a luxurious Dubai escape with its exclusive Spring Getaway Deal, available from April 1–19, 2025. Guests can experience world-class hospitality at extraordinary value while staying at C Central Resort The Palm, Royal Central Hotel The Palm,