NEWS DESK

Arab Health event and congress contributed US$269.7 million to Dubai’s economy

PR News Desk 12/12/2024

Arab Health, the Middle East’s largest and most influential healthcare event and congress, has underscored its importance to the Dubai economy, contributing US$269.7 million in 2024. This economic impact boosted key sectors, including tourism, hospitality, logistics and healthcare investments.

NEWS DESK

SentinelOne Sets the Standard with 100% Detection and 88% Fewer Alerts than Median

PR News Desk 12/12/2024

The 2024 MITRE ATT&CK Evaluations: Enterprise results are out, and SentinelOne has once again demonstrated it sets the standard in detecting even the most sophisticated modern threats. For the fifth consecutive year, SentinelOne’s AI-powered Singularity Platform achieved 100% detection and zero detection delays in the marquee third-party evaluation, detecting 80 out of

NEWS DESK

Celebrate the Season of Gifting with Royal Furniture

PR News Desk 12/12/2024

It’s beginning to look a lot like…..the festive season, lurking around—the final year-rounder for all the gifts and pleasantries to be shared with your loved ones. Just like you accessorize your clothes with the perfect boots, it’s time to let your loved ones embellish their homes with that festive perfect home decor. Royal Furniture’s festive […]

NEWS DESK

HONOR Unveils the Stunning HONOR MagicBook Art 14 in the UAE

PR News Desk 12/12/2024

Global technology brand HONOR today announced the launch of the HONOR MagicBook Art 14, a cutting-edge laptop designed to elevate user experience. Incredibly thin at just 1cm thick[1], the HONOR MagicBook Art 14 comes with a 14.6-inch 3.1K OLED HONOR Eye Comfort Display, a detachable Magnetic Camera, AI Cross-OS WorkStation and HONOR Six-Speaker Spatial Audio, […]

NEWS DESK

New data reveals growth of Black Friday conversational customer communications

PR News Desk 12/12/2024

New data from global communications platform Infobip shows customers prefer conversational experiences on the day of Black Friday, driven by rich channels. Infobip recorded new levels of total customer communications interactions on its platform this year, with 3.4bn interactions on the day of Black Friday, which represents a 26% increase when compared to

NEWS DESK

Millions to travel through DXB as Dubai shines this winter

PR News Desk 12/12/2024

Dubai International (DXB) is set to welcome a surge in travellers as the winter holiday season unfolds, with over 5.2 million guests expected between December 13 and 31. The daily average is projected at 274,000 guests, with Friday, December 20, anticipated to be the busiest day of the period, hosting nearly 296,000 guests. The weekend […]

NEWS DESK

Zayed Military Hospital set to be named Sheikh Sultan bin Zayed Hospital to mark M42’s expansion to UAE’s northern regions

PR News Desk 12/12/2024

Zayed Military Hospital in Al Batayeh, Sharjah, managed and operated by M42, a global health leader powered by artificial intelligence (AI) and technology, in collaboration with the UAE’s Ministry of Defence, is to be renamed Sheikh Sultan bin Zayed Hospital to mark the expansion of its services as of January 1, 2025. The hospital will […]

NEWS DESK

UAE’s ‘Wisdom Veterinary’ Secures Exclusive Distribution of Ireland’s ‘GH Agri Animal Healthcare’ for UAE and Oman

PR News Desk 12/12/2024

Wisdom Veterinary Medicines LLC, a leading veterinary products distribution company and part of ARMS Group, today announced an exclusive distribution agreement with Ireland based GH Agri Animal Healthcare for the distribution of animal medicines, supplements and livestock healthcare solutions in the UAE and Oman. The agreement was signed between Dr. Kevin McHugh, Chief

NEWS DESK

SAMSUNG TEAMS UP WITH FIVE HOME GROWN BRANDS LAUNCHING ‘THE FLIPSIDE FASHION COLLECTION’ INSPIRED BY MODERN CULTURE

PR News Desk 12/12/2024

Samsung Electronics Middle East and North Africa (MENA) proudly presents ‘The Flipside Collection’, a regional campaign featuring the creative visions of five unique homegrown fashion brands. Each brand brings their distinct style and a powerful connection to their culture, reimagining modern design through the lens of self-expression. Guided by the design of the Galaxy Z

NEWS DESK

Perfect Corp Reveals Key Insights for the 2024 Holiday Shopping Trends: Personalization and AI Take Center Stage

PR News Desk 12/12/2024

Perfect Corp.(NYSE: PERF),  the leading provider of AI and AR beauty and fashion tech solutions, today announced findings from its 2024 holiday retail survey, offering a closer look at consumer preferences and shopping trends shaping the upcoming holiday retail season. The survey, conducted within the YouCam Apps user community, revealed key insights into shopper behaviors

NEWS DESK

Check Point Infinity XDR/XPR Achieves 100% Detection Rate in 2024 MITRE ATT&CK® Evaluations

PR News Desk 12/12/2024

Check Point Software Technologies Ltd. (NASDAQ: CHKP), a pioneer and global leader of cyber security solutions, today announced that Infinity XDR/XPR achieved a 100% detection rate in the rigorous 2024 MITRE ATT&CK® Evaluations. During the evaluation, Infinity XDR/XPR detected all 57 applicable attack steps, with 56 detections at the technique level. This demonstrates

NEWS DESK

Direct Debit System acquires UK-regulated ElseWare in East-to-West technology transfer

PR News Desk 12/12/2024

Direct Debit System, the UAE’s first paperless direct debit marketplace, has launched the first phase of its ambitious overseas expansion plans with the acquisition of UK-regulated company, ElseWare Ltd. The move counters the traditional trend of technology transfer from West to East, as the home-grown UAE fintech firm expands its product range into an established […]

NEWS DESK

Visit Qatar Launching A New Desert Activation at ‘Ras Abrouq’

PR News Desk 12/12/2024

Visit Qatar is launching a first-of-its-kind desert activation at Ras Abrouq, a premium destination that caters to the entire family, offering adventure, relaxation and cultural enrichment. Situated on the edge of the UNESCO-protected Al-Reem Biosphere Reserve in north-west Qatar, these activations present a new desert experience for visitors and residents alike. Set to

NEWS DESK

Day Two of MEBAA Show 2024 highlights bold steps towards the future of business aviation

PR News Desk 12/12/2024

The tenth edition of the MEBAA Show 2024 continued into its second day, welcoming further discussions among business aviation leaders and innovators and more examples of industry collaboration. Reaffirming the show’s reputation as a key platform for impactful deals and announcements, day two featured further milestones poised to shape the future of business aviation.

NEWS DESK

Al Murabbaa Arts Festival 2024 returns for its second edition from December 13 to 16

PR News Desk 12/12/2024

Under the patronage of His Highness Sheikh Ammar bin Humaid Al Nuaimi, Crown Prince of Ajman and Chairman of the Executive Council, the Ajman Tourism Development Department (ATDD) launched the second edition of the ‘Al Murabbaa Arts Festival.’ The festival, held from December 13 to 16 2024 in the Ajman Heritage District, will convene local […]

NEWS DESK

Industry leaders address solutions for achieving sustainable supply chains in the Gulf at Logimotion

PR News Desk 11/12/2024

The critical challenges and opportunities involved in building sustainable supply chains in the Gulf region were addressed today on the final day of Logimotion. A pioneering new event for the logistics, supply chain and mobility sectors, the inaugural edition of Logimotion has taken place this week at the Dubai World Trade Centre, featuring the latest […]

NEWS DESK

RIXOS TO REDEFINE LUXURY ALL-INCLUSIVE IN SOUTHEAST ASIA WITH NEW SIGNING IN VIETNAM

PR News Desk 11/12/2024

Ennismore, the fastest-growing lifestyle and leisure hospitality company, and leading Vietnamese luxury hospitality developer, Sun Hospitality Group, a member of Sun Group – Vietnam’s leading conglomerate, today announced the signing of Rixos Phu Quoc, marking a significant milestone as the first Rixos destination in Southeast Asia. Rixos Phu Quoc will open its first phase

NEWS DESK

Clean UAE Campaign in reaches its 5th stations in Fujairah

PR News Desk 11/12/2024

Under the esteemed patronage of the Ministry of Climate Change and Environment and in collaboration with Fujairah Natural Resources Corporation, the 23rd session of the Clean UAE campaign, organised by the Emirates Environmental Group, arrived in its 5th station; the Emirate of Fujairah on December 11th. In an area covering more than 1.5 km, a […]

NEWS DESK

Automotive industry diversity and inclusion discussed during Automechanika Dubai

PR News Desk 11/12/2024

Automechanika Dubai, the largest event for the automotive aftermarket industry in the wider Middle East region, has underscored the importance of diversity and inclusion in the automotive industry during the event’s opening day. Mobility expert Dr Maya Men Dror was joined by a panel of female leaders from the automotive industry including Shubra Srivastava, CEO […]

NEWS DESK

MAJRA -National CSR Fund launches MAJRA Impact Stream, digital gateway for sustainable impact

PR News Desk 11/12/2024

The National CSR Fund – MAJRA unveiled today (Wednesday December 11, 2024) the MAJRA Impact Stream,an innovative digital gateway. The MAJRA Impact Stream aims to direct the private sector contributions towards implementing innovative CSR initiatives aligned with Environmental, Social, and Governance (ESG) metrics and national priorities. The announcement was made during a