Defence & Security

How the US Army’s AH-64 Apaches are ever mission-ready

PR News Desk 03/03/2024

The attack helicopter is the ideal tank hunter Few tools are as valuable as the AH-64 Apache attack helicopter for US Army forces in Europe. Part scout, part flying tank, the Apache’s job is to fly low and fast, sneak behind enemy lines and use a combination of advanced sensors and bruising

Events Tech

MWC 2024 ends as the world’s premier connectivity event

Arnold Pinto 03/03/2024

Over 100,000 attend the event in Barcelona Mobile World Congress (MWC) Barcelona 2024 concluded on a high note after four days of intense discussions, networking, and groundbreaking insights. The mega trade event, held in the vibrant city of Barcelona from February 26-29, brought together global leaders and attendees from 205 countries, who explored pivotal topics […]

Business Saudi Arabia

Cloudera to unveil GenAI and data innovations at LEAP 2024

PR News Desk 02/03/2024

Company reiterates support for regional tech community Cloudera, the Santa Clara, California-headquartered data company for enterprise AI, is exhibiting at the third annual edition of LEAP, Saudi Arabia’s premier technology expo, in Riyadh from March 4-7, 2024. The company’s upcoming participation in the largest tech event in the MENA region underscores its

Real Estate UAE

Initiative begins to prepare Emiratis as construction sector leaders

PR News Desk 02/03/2024

The year-long programme backs the UAE’s objectives ALEC Engineering and Contracting, a prominent construction and related business company in the GCC and Africa region, has launched its ‘Mustaqbal’ programme to empower a new generation of Emiratis in the UAE’s burgeoning construction and real estate sector. The newly launched initiative aligns with the

Business

BlueZoo revolutionises retail media networks

PR News Desk 02/03/2024

BrightSign Series-5 media players roped in BlueZoo, a pioneer in audience measurement for out-of-home advertising and Retail Media Networks, has unveiled a groundbreaking development by delivering its impressions measurement software for global deployment on BrightSign’s latest Series-5 digital media players. This integration propels in-store digital signage to new

Aviation Travel

Air India’s WhatsApp virtual travel assistant is out

Arnold Pinto 02/03/2024

Chatbot WhatsApp number is +91 96670 34444 To enhance customer support, Air India, the country’s premier global airline, has expanded the reach of its Generative AI-powered virtual travel assistant, AI.g, to WhatsApp. Air India’s AI.g, a multilingual chatbot, can now be accessed on WhatsApp, providing travellers with a new and convenient channel for assistance.

Business Defence & Security UAE

NIMR unveils next-gen armoured vehicle

PR News Desk 01/03/2024

Jais MK2 makes debut at World Defence Show 2024 In a significant development signalling technological advancement in military vehicle manufacturing, the EDGE Group’s subsidiary, NIMR, a renowned producer of combat-proven wheeled military vehicles, has officially launched the Jais Mark 2 (MK2). The unveiling came on the heels of the World Defence Show (WDS) 2024, held

Health

Long Covid continues to challenge survivors

PR News Desk 01/03/2024

WHO answers, what are the symptoms? In the wake of the Covid-19 pandemic, many individuals grapple with a perplexing and debilitating condition known as long Covid. Beyond the initial respiratory symptoms, some survivors are experiencing persistent health issues that extend far beyond the typical recovery period. As the medical community intensifies its efforts to

Sustainability

World Wildlife Day 2024 theme focuses on digital tech

Arnold Pinto 01/03/2024

In connection with wildlife conservation and trade The Secretariat of the Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) has unveiled the theme for the United Nations World Wildlife Day 2024 – ‘Connecting People and Planet: Exploring Digital Innovation in Wildlife Conservation.’ Scheduled for March 3, 2024, World Wildlife Day […]

Business Tech

Google rakes in $237.8 billion ad revenue in 2023

Arnold Pinto 01/03/2024

Second-smallest growth in 2 decades, trails behind rivals In a digital landscape where brands and marketers have poured a staggering $3 trillion into digital advertising over the last five years, industry titan Google has faced a notable decline in ad revenue growth. According to data from AltIndex.com, Google’s advertising revenue experienced a modest 5.9%

Business Tech

IBM grapples with unprecedented patent decline

Arnold Pinto 29/02/2024

The shifting tech landscape is seen as the prime reason In a surprising turn, IBM, a longstanding leader in patent acquisition for the past 29 years, is facing a significant setback as its patent filings witnessed a sharp decline of 60% over the past two years, as reported by Stocklytics.com. This decline coincides with a […]

Aviation Travel

Emirates to fly from Dubai to Bogotá via Miami

PR News Desk 29/02/2024

The new route takes off on June 3, 2024 Emirates has unveiled plans to inaugurate a daily service from Dubai to Bogotá, the capital of Colombia, starting on June 3, 2024. This groundbreaking move not only establishes a new connection between Colombia and the United Arab Emirates but also marks the first-ever link between the […]

Business GCC UAE

UAE emerges as a global hub for start-ups

PR News Desk 29/02/2024

Flat6Labs study sees rise in female-founded units Flat6Labs, a Cairo-based seed and early-stage venture capital firm has reported a substantial increase in international start-ups seeking to establish their global hub in the UAE. The data, derived from an analysis of over 4,000 applications spanning five cycles of its Ignite seed funding and incubator programme from […]

Events Sustainability

Seiko Epson Corporation joins forces with Earth Hour 2024

PR News Desk 29/02/2024

Participate in ‘Biggest Hour for Earth’ on March 23, 2024 Earth Hour, the world’s largest grassroots environmental movement, has announced its first-ever international corporate partnership with Seiko Epson Corporation (Epson). This collaboration comes at a crucial time when the world faces dual climate and nature emergencies, and the partnership aims to inspire

Real Estate UAE

Emaar Properties unveils expansion of The Oasis in Dubai

PR News Desk 28/02/2024

Development value rises to AED73 billion Emaar Properties has unveiled a substantial expansion of its flagship residential project, The Oasis by Emaar, reaffirming its dedication to redefining luxury living standards. This Dubai-based development has witnessed a remarkable 108% increase in lush landscapes, propelling the total development value from AED34 billion to AED73

Entertainment Lifestyle

2023 was a year of enormous achievements for Taylor Swift

PR News Desk 28/02/2024

Singer has the world at her feet in 2024 In the dazzling world of Taylor Swift, 2023 was not just a year—it was a symphony of superlatives, a crescendo of success that reverberated through the global music scene. The singer extraordinaire left an indelible mark on the industry, shattering records and redefining the very essence […]

Aviation Business Logistics

Cathay Cargo expands its digital integration programme

PR News Desk 28/02/2024

Carrier enhances its freight booking experience Cathay Cargo, a global leader in cargo services, has taken a significant step in its digitalisation journey by unveiling a groundbreaking Application Programming Interface (API) connection for DB Schenker’s agents. This API provides seamless access to Cathay Cargo’s Click & Ship booking platform, allowing DB

Bahrain Business Kuwait Oman Qatar Saudi Arabia UAE

Ford Middle East posts 63% surge in sales for 2023

Arnold Pinto 28/02/2024

UAE leads regional growth with a 57% increase Ford Middle East is celebrating a stellar year of sales in 2023, marking a remarkable 63% rise across the Middle East region over the previous year. This achievement is attributed to the exceptional performance of key vehicles, including the Ford Territory, Ford Taurus, Ford F-150, and Ford […]

Business Food & Beverage Interviews

Here’s why the Middle East relishes the taste of ATI

Arnold Pinto 27/02/2024

American brands, quality, and unique flavours are a sell-out Established in 1995 and headquartered in Los Angeles, California, American Trading International (ATI) is a premier food & beverage company specialising in facilitating seamless import and export transactions for American and international companies. Exporting from the US to 81+ countries – including 14 in

Automotive Lifestyle

INEOS Automotive wheels out the all-new Fusilier 4×4

Arnold Pinto 27/02/2024

Made in Austria vehicle comes in two powertrains INEOS Automotive, a prominent player in the automotive industry, has officially revealed its latest 4×4 model, the INEOS Fusilier. The launch comes on the heels of the company’s commitment to a zero-emission model line, announced in May 2022. Sir Jim Ratcliffe, Chair and CEO of INEOS, introduced […]