Automotive

Audi strengthens and expands product portfolio

Arnold Pinto 20/03/2024

Automaker posted a solid fiscal year in 2023 Audi, the renowned automotive giant, has marked a significant achievement in its fiscal year 2023 amidst challenging economic landscapes. Led by CEO Gernot Döllner and CFO Jürgen Rittersberger, the company has reported remarkable financial growth and

Automotive Corporate

Nissan and Honda sign strategic partnership MoU in Tokyo

Arnold Pinto 17/03/2024

The pact targets joint electrified and intelligent mobility Nissan Motor Co., Ltd. (Nissan) and Honda Motor Co., Ltd. (Honda) have signed a Memorandum of Understanding to forge a joint path towards electrified and intelligent mobility. The agreement between the two globally renowned and leading Japanese automotive manufacturers sets the stage for a feasibility study into

Automotive

Rolls-Royce pays homage to its Goodwood-era inaugural vehicles

PR News Desk 15/03/2024

RR-0.01 and RR-0.02 lovingly restored Rolls-Royce Motor Cars pays homage today to the inception of the Goodwood era with a heartfelt tribute to its inaugural vehicles. Contrary to popular belief, the genesis of Rolls-Royce’s modern renaissance did not begin with delivering the first new Phantom in 2003. Instead, it was heralded by the unveiling of […]

Automotive UAE

ZEEKR steers onto the UAE roads with 2 premium EVs

Arnold Pinto 12/03/2024

Global electric mobility brand debuts 001 and X models ZEEKR, a global electric mobility brand, has launched its latest premium EVs – the ZEEKR 001 and the ZEEKR X – in the UAE. The unveiling event was held at The Gate, DIFC, in Dubai on March 6, 2024. With Dubai-headquartered AW Rostamani Group as its […]

Automotive Lifestyle UAE

Rolls-Royce Motor Cars Dubai unveils opulent showroom

PR News Desk 10/03/2024

Bespoke Commissioning Atelier is a standout feature Rolls-Royce Motor Cars Dubai has inaugurated its new luxury showroom in Dubai City. This latest addition to the Rolls-Royce retail network reaffirms the brand’s commitment to providing its clientele access to the world’s most exquisite luxury vehicles. The new showroom marks a strategic expansion and solidifies the

Automotive Corporate Sport

Audi accelerates F1 entry with Sauber Group acquisition

PR News Desk 10/03/2024

Entry scheduled for the 2026 season In a strategic move led by Audi CEO Gernot Döllner, the iconic brand with the four rings is intensifying its focus on the future through the Audi Agenda. With a keen eye on product and technology development, alongside a more robust global presence for the Audi brand, the supervisory […]

Automotive Sport

Audi Sport’s 2024 Dakar Rally winners enjoy accolades in Germany

PR News Desk 09/03/2024

Victorious team tours the company’s sites Audi Sport’s triumphant return from the 2024 Dakar Rally held in Saudi Arabia ignited a wave of enthusiasm across Germany, the team’s home country. The winning team, consisting of drivers Carlos Sainz and Lucas Cruz, alongside their teammates Emil Bergkvist and Stéphane Peterhansel with co-drivers Edouard Boulanger,

Automotive Saudi Arabia Sustainability

EVIQ and Tawal enter electric vehicle charging tie-up

PR News Desk 07/03/2024

Saudi EV drivers to benefit from the partnership Electric Vehicle Infrastructure Company (EVIQ) has established an electric vehicle (EV) charging partnership with Tawal, the largest ICT infrastructure company in Saudi Arabia. Mohammad Bakr Gazzaz, CEO of EVIQ, and Mohammed Alhakbani, CEO of Tawal, signed the partnership at Leap 2024 in Riyadh. This strategic alliance marks

Automotive Markets

Genesis unveils luxury automotive advertising spectacle

PR News Desk 06/03/2024

‘Signature Event’ is the auto brand’s latest marketing campaign The automotive brand Genesis has lifted the curtain on its latest marketing extravaganza – the ‘Signature Event’ campaign. This initiative represents an extension of the successful ‘Luxe is in the Details’ creative approach launched in 2023. The campaign accentuates the unique features

Automotive Qatar Sport

Pirelli debuts at Moto2 and Moto3 races

PR News Desk 05/03/2024

Lusail International Circuit in Qatar in the spotlight In a thrilling kick-off to the 75th season of the premier motorcycle racing series, Pirelli has made its racing debut as the official and exclusive supplier of tyres for the Moto2 and Moto3 classes at the Lusail International Circuit in Qatar. Pirelli’s DIABLO Superbike slick and DIABLO […]

Automotive Lifestyle

INEOS Automotive wheels out the all-new Fusilier 4×4

Arnold Pinto 27/02/2024

Made in Austria vehicle comes in two powertrains INEOS Automotive, a prominent player in the automotive industry, has officially revealed its latest 4×4 model, the INEOS Fusilier. The launch comes on the heels of the company’s commitment to a zero-emission model line, announced in May 2022. Sir Jim Ratcliffe, Chair and CEO of INEOS, introduced […]

Automotive Bahrain Kuwait Oman Qatar UAE

Ford unveils all-new Mustang in the Middle East

PR News Desk 23/02/2024

Sports car blends bold design with cutting-edge technology In a celebration of 60 years since its inception, Ford has introduced the highly anticipated seventh-generation Mustang to the Middle East, promising an exhilarating combination of muscular aesthetics, technological innovation, and top-notch performance. This latest iteration continues the legacy of the

Automotive GCC Sport UAE

Abu Dhabi Desert Challenge gears up for 2024 edition

Arnold Pinto 23/02/2024

Focus on Al Dhafra region (February 25-March 2, 2024) The anticipation is building for the Abu Dhabi Desert Challenge (ADDC) as it enters its 33rd edition, promising an extraordinary rally with competitors from around the globe ready to tackle a challenging new route. Presented by the Abu Dhabi Sports Council and organised by Emirates Motorsports […]

Appointments Automotive

Patricia Such is new SEAT Director of Corporate Operations

PR News Desk 21/02/2024

Volkswagen Group entities in the Iberian Peninsula in focus SEAT and Volkswagen Group have announced the appointment of Patricia Such as the Director of Corporate Operations for the Iberian Peninsula. In her new role, Such will oversee a newly created department integrating various crucial areas, reporting directly to the CEO of SEAT and CUPRA, Wayne […]

Automotive GCC Saudi Arabia Tech

Zenith Technologies unveils AI-integrated Lucid police patrol car

PR News Desk 19/02/2024

AI EagleEye Intelligent Patrol enhances Saudi Arabia’s security Zenith Technologies, a global leader in innovative technologies for homeland security, has integrated its cutting-edge AI EagleEye Intelligent Patrol with Saudi Arabia’s first Lucid police patrol car. Zenith partnered with Saudi Arabia’s Ministry of Interior during the World Defense Show held in Riyadh

Automotive GCC Lifestyle UAE

World’s inaugural Brabus boutique opens in Dubai

PR News Desk 17/02/2024

Brabus Rocket 1000 hybrid supercar debuts Dubai witnessed the grand inauguration of the world’s inaugural Brabus boutique on February 16, 2024, marking a glamorous entry into the automotive luxury scene. The highlight of the event was the global debut of the Brabus Rocket 1000 ‘1 of 25,’ a hybrid supercar boasting an impressive 1,000 horsepower […]

Automotive GCC Saudi Arabia Sport

How Audi won the Dakar Rally 2024 with Sainz-Cruz

Arnold Pinto 15/02/2024

Audi RS Q e-tron performs admirably well Audi won the Dakar Rally 2024 (January 5-19) in a historic triumph, with the dynamic duo of Carlos Sainz and Lucas Cruz securing their fourth victory, each with a different brand. The victory marked the culmination of Audi’s illustrious motorsport journey, spanning various disciplines since 1980. The winning […]

Automotive Sport

Lewis Hamilton leaves Mercedes in shocking move to Ferrari

PR News Desk 14/02/2024

F1 icon departs from German carmaker after 11 years In a stunning turn of events, Formula 1 legend Lewis Hamilton has declared his departure from Mercedes, marking the end of a remarkable 11-year association with the team. The seven-time world champion, known for his unprecedented success with Mercedes, revealed that the upcoming season would be […]

Automotive Events

Nissan Frontier Forsberg Edition debuts at Chicago Auto Show

PR News Desk 10/02/2024

A Nissan, Forsberg Racing and Chris Forsberg collaboration Nissan is bringing the thrill of rugged adventure to the 2024 Chicago Auto Show (February 10-19, 2024) with two new vehicles: An off-road-ready version of Frontier and an Ariya electric crossover that tackles an immense adventure across continents. The thrill of desert off-road racing is coming to […]

Sport Automotive

Nissan’s tech-infused journey from video games to racetracks

PR News Desk 29/01/2024

Nissan is a pioneer in the arcade gaming scene Nissan, a stalwart in the automotive industry, has seamlessly bridged the gap between the digital and the physical world through its enduring connection with the realm of video games. The intricate design of Nissan vehicles mirrors the meticulous artisanry found in the creation of video games, […]