Middle East News 247

CBHUK CEO Predicts A Massive Digital Transformation In The Hajj Sector, Which Will Improve The Overall Pilgrim Experience 

CBHUK CEO Predicts A Massive Digital Transformation In The Hajj Sector, Which Will Improve The Overall Pilgrim Experience

According to Rashid Mogradia, chief executive officer of the Council of British Hajjis, the massive digital transformation sweeping various aspects of the Hajj and Umrah sector in Saudi Arabia will streamline the delivery of services and improve pilgrims’ experiences. Mogradia, reporting from Jeddah’s Hajj Expo 2023, praised the industry’s dedication to improving the pilgrimage experience through the development of novel products and services. 

At the expo on Tuesday, officials announced plans to distribute free smart cards to pilgrims to streamline the Hajj process. The card will be linked to an electronic application and will contain the pilgrim’s personal details. These cards were created as a result of a collaboration between the General Authority of Awqaf and the Ministry of Hajj and Umrah.

Mogradia noted how rewarding it was to renew relationships with existing business associates and contact prospective new ones at the expo. He was very impressed by the interactive pavilion of Nusuk. Last year, the Minister of Hajj and Umrah, Tawfiq Al-Rabiah, launched Nusuk, an official platform for organizing and reserving Umrah pilgrimages. Nusuk makes it simple for visitors worldwide to plan their entire trip, from acquiring an eVisa to reserving lodging and transportation.

How Nusuk Is Bringing Digital Transformation To the Haji Sector

Mogradia reports that in the near future, Nusuk will offer a specialized online Hajj portal for foreign visitors, allowing them to easily choose and book packages. The next few days and weeks should bring more information about this. 

In addition, he visited the pavilion of the General Presidency of the Two Holy Mosques, which featured a section demonstrating how the kiswa (covering) of the Kaaba was created. According to him, it was fascinating to see how the kiswa was made and the ancient museum artifacts displayed at the expo.

The announcement that the Hajj Ministry is creating over 20 exhibitions documenting the life of the Prophet Muhammad to enhance the journey of Hajj and Umrah pilgrims was met with enthusiasm by Mogradia. According to Mogradia, any pilgrim performing the Hajj or Umrah would benefit greatly from such an experience. He further added that he would encourage all pilgrims to check out the exhibitions and museums that are already up and running in order to gain a deeper understanding of the sites they will be visiting and the stories of those who have come before them.


The Ministry of Hajj and Umrah of Saudi Arabia launched Nusuk in November as an online portal for domestic and international pilgrims. Nusuk is the first official site to help you organize your Umrah trip to Makkah and Madina, as well as other Islamic holy sites. Nusuk was launched by the Ministry of Hajj in conjunction with the Saudi Tourism Authority. You can book a trip to Madinah to visit the Prophet’s Mosque and perform Umrah here. Besides helping you book a flight or a hotel room, Nusuk can also assist you in applying for a visa electronically. Moreover, Nusuk has a guide that provides information on how to get around the kingdom and a list of important religious sites. Whenever you use Nusuk, you can easily access the Saudi Arabian Ministry of Tourism’s official website.


Numerous initiatives established by the kingdom demonstrate its desire to improve the lives and experiences of its citizens and residents. The recent upgrade to the pilgrim experience in the Haji sector further demonstrates Saudi Arabia’s commitment to digital transformation.

Related posts

Mastercard taps Microsoft Azure to boost R&D in ecommerce, fintech

Editor - PK

India’s Aim is to Become World’s Largest Startup Destination: Piyush Goyal

Editor - CL

A Brazilian-style Valentine’s dining experience has never looked this good!

Editor - CL