Costa Coffee is giving customers a new way to add protein to their everyday coffee or
matcha ritual, with the launch of a limited-time protein range across 40 participating stores in Dubai.
Available throughout November, while stocks last, the range includes the High Protein Latte and High Protein Iced Latte, made using Costa’s Signature Mocha Italia Blend and semi-skimmed milk, alongside the Matcha Protein Latte and Matcha Protein Iced Latte. Each drink offers between 22g and 28g of protein, depending on the drink and size, with the same signature taste and silky-smooth texture.
Protein is having a moment, and it’s moving beyond the gym. With nearly 60% of global food and beverage consumers actively incorporating more protein into their diets*, the once-humble protein shake is finding itself in increasingly good company. And now, coffee is getting in on the action.
In line with Dubai Fitness Challenge, Costa Coffee is giving customers a new way to enjoy their everyday coffee or matcha ritual, introducing a limited-time protein range at 40 participating stores across Dubai.
Same great taste. Same silky texture. Just more in it.
For customers looking to add more protein to their day, the range offers an easy way to build it into an existing coffee or matcha ritual. Costa Coffee’s protein powder is specially crafted to blend seamlessly with its signature coffee, complementing the familiar flavour and silky-smooth texture customers know and love.
The result? The same coffee or matcha ritual, with added protein. No new routine and, most importantly, no compromise on the drinking experience.
The launch comes as Dubai gets moving for the annual Dubai Fitness Challenge, which runs from 31 October to 29 November and encourages residents and visitors to complete 30 minutes of activity every day for 30 days.
And because a little friendly competition is always brewing, Costa Coffee has teamed up with Dubai comedy favourite Ali Al Sayed to put both the new drinks and his fitness credentials to the test. Across November, he’ll take on four fitness challenges alongside well-known health and fitness coaches, who are experts in their field, with plenty of laughs, a little healthy competition and a taste test or two along the way.
Customers can get in on the action too. By joining Costa Club UAE loyalty program, fans can once again participate in a series of Dubai Fitness Challenges including their step challenge that unlocks prizes across the month, bringing a little extra fun to the city’s month of movement as they do year on year. Through the Costa Club app, customers can join Costa’s Step Challenge, aiming for 10,000 steps a day to reach 70,000 steps a week and unlock a free weekly reward throughout Dubai Fitness Challenge.
The new protein range is available for a limited time at 40 participating Costa Coffee stores across Dubai throughout Dubai Fitness Challenge, while stocks last.
Source: Innova Market Insights, as reported by Food Ingredients First, 2025.Â
