The Community Development Authority in Dubai (CDA) continues its mission to support people with determination, aiming to empower them within the community by launching a series of initiatives and events to showcase their skills, talents, and potential across various sectors. As part of their commitment to corporate social responsibility, CDA has once again partnered with Fatafeat, Warner Bros. Discovery’s Arabic leading Cooking Channel, to shed a unique and innovative light on this essential segment of the community. Building on the success of their previous collaboration earlier this year, this humanitarian partnership with Fatafeat is dedicated to creating fresh opportunities for individuals with determination, allowing them to take on roles that align with their capabilities, qualifications, and circumstances.
What sets this partnership apart is Fatafeat’s unwavering commitment to the cause. Grigory Lavrov, VP Marketing, Local Brands & Franchise Management, CEE & MENAT at Warner Bros. Discovery, emphasized, “At Fatafeat, our core mission has always been to promote inclusivity and empower regional talents. We firmly believe in the potential of people with determination in the UAE to play a significant role in shaping society’s future, thanks to their ambitions and skills. It is an honor for us to partner with the Community Development Authority, offering people with determination a real cooking experience at Fatafeat, allowing them to immerse themselves in various roles within the entertainment industry.”
Kholoud Al-Sharaf, Director of Marketing and Corporate Communications at CDA, expressed her delight with this partnership. She emphasized that achieving sustainable community development requires the active involvement of all segments of society, each playing diverse roles in empowering and integrating the most vulnerable groups. This empowers them to participate positively in alignment with their abilities and aspirations.
She added, ‘Last year, our partnership with Fatafeat garnered significant interest from members of the community, especially people with determination and senior citizens. It provided them with a new platform to express themselves and pursue their ambitions in an exciting new field. We extend our gratitude to the channel for this initiative, which underscores the importance of collaboration among all stakeholders in realizing a stable and happy community where every member has suitable opportunities for growth and participation.
In line with their dedication to corporate social responsibility, Fatafeat is proud to announce an exciting initiative that showcases their unwavering commitment to inclusivity. Fatafeat conducted a sign language training session for its employees, an initiative embodying inclusivity and empathy. This session equipped Fatafeat’s team with valuable sign language skills to help bridge communication gaps and foster a more inclusive workspace.
Additionally, Fatafeat’s program, “Cooking beyond Words,” sees Chef Sumaya leading a unique cooking episode, collaborating with a deaf and mute individual. This inspiring episode does not only tantalize taste buds but will showcase the limitless potential of people with determination in the culinary world.
