A pioneering new app, ‘Track Your Impact’, has been launched to transform the way humanitarian aid is delivered and monitored, providing donors with real-time updates on their contributions. Developed by the innovative social enterprise E2G FOOD (Eat-2-Grow), in collaboration with the Dubai branch of global tech firm, SASI, the platform allows users to track their donations of high-protein food bars, as they make their way from production to disaster zones and into the hands of those in need.
Having already donated nearly 30,000 ready-to-eat food bars to disaster-hit regions across the Middle East, Africa, and the United States, E2G FOOD, is leveraging technology to provide transparency and give confidence to donors, from individuals to NGOs and corporate sponsors. The platform offers a seamless three-step tracking system: recording production, monitoring transit, and confirming final delivery—all updated in real-time to donors.
The launch arrives at a critical juncture as a recent United Nations report cited 828 million people go to bed hungry each night, reflecting little progress in reducing starvation since 2016. The Global Hunger Index reveals 42 countries still experience alarming or serious hunger levels. Coming online ahead of the holy month of Ramadan, the app provides users with the opportunity to track their giving to humanitarian causes in the region.
Pete Henderson, CEO of E2G FOOD and a former BBC cameraman who has witnessed famine and crises across 114 countries, said the app is about more than just delivering food. He explained, “Having seen the devastation that struck communities during crises, I wanted to create a solution that not only saves lives but does so with dignity, transparency, and real impact. Track Your Impact, brings transparency to the donation ecosystem and allows donors to see the journey of their contributions. For as little as around eight dirhams—the cost of one FOOD bar and less than a cup of coffee—users can make a tangible impact. The app provides real-time updates on local campaigns and creates auditable records of actions and deliveries, ensuring confidence for individuals, NGOs, and large-scale donors alike.”
This innovative track-and-trace functionality builds trust and confidence, setting a new standard in today’s donation landscape. “SASI was created for organisations to manage data and communications in areas with low-tech infrastructure. We believe our technology provides donors and other stakeholders with valuable transparency to increase confidence, engagement, and support for humanitarian projects. As such, we were excited to work with E2G FOOD and kickstart this project by donating the configuration of their tracking platform for their donors to track their donations, from point of purchase to the end impact”, commented Yumeho Sekiya, VP of International Affairs at SASI.
The app’s wider functionalities include a live news feed, ability to share campaigns with loved ones, a dedicated donor profile showcasing total impact in FOOD bars, monetary donations alongside continual impact (monthly) and moments of impact (one-off donations). Partners receiving donations can also upload images of the FOOD being enjoyed in the community, which are automatically shared with donors.
Indika Maligaspe, Technology Advisor for E2G FOOD and developer of the consumer-facing Track Your Impact app commented: “We wanted to ensure that transparency was at the heart of the app with users able to see the progress of their donations in real-time. We are building a community of givers, our FOODIES, and hope to incentivise users to continue to engage and donate.”
E2G FOOD bars are made with quality ingredients including dates, oats, nuts, and nature’s superfood spirulina – a blue-green microalgae containing key nutrients, is high in protein and maintains a healthy immune system. Global certifications, including FDA approval and halal compliance, mean the bars are suitable for people over five, including vegetarians.
Henderson concluded, “Every food bar counts in the fight against hunger. We’re asking individuals, businesses, and organisations to join us in creating a more nutritious and transparent world. Be part of the FOODIE movement by downloading the free app, Track Your Impact, and supporting FOOD relief programmes. It’s time to work together to leverage the power of technology and feed the world more nutritiously whilst tracking our impact, one FOOD bar at a time.”
