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Emirates Leisure Retail (ELR) implements price reductions across Dubai outlets following the removal of the 30% municipality tax

9 January 2023, Dubai, UAE: Emirates Leisure Retail (ELR), has implemented a reduction on its bar menu prices across all Mr. Toads Pub and Kitchen outlets located in Premier Inn Hotels across Dubai as well as Seafarers Bar and Kitchen Jafza.The move was made as a response to the recent directives from the Government of Dubai relating to the removal of the 30% municipality tax.

Mr. Toad’s Pub and Kitchen has taken a proactive step in launching a new bar menu promotion to highlight its new lower prices on alcoholic beverages, called “Every Hour is Now Happy Hour.” The list of beverages available reflects a notable reduction in menu price, with selected bottled hops set at AED 20 and a glass of house grape available for AED 25.

Tyrone Reid, Group CEO of Maritime and Mercantile International (MMI) & Emirates Leisure Retail said: “Following the government directive to withdraw the 30% municipality tax on alcoholic beverages, we are pleased to work proactively to reduce menu prices across Mr. Toad’s Pub and Kitchen outlets in Dubai. Every decision we make has our customers at the core, and we are pleased to announce everyday low prices, offering even better value that starts today.”

Seafarers Bar and Kitchen in Jafza Jebel Ali Free Zone, another outlet under the portfolio of Emirates Leisure Retail, has also made reductions for customers in beverage prices. Guests can enjoy a bottle of grape for a lower cost of AED 99 and selected cocktails for only AED 30 each.

Emirates Leisure Retail (ELR) owns and operates a wide portfolio of restaurants, cafes and bars across the Middle East, Australia, Asia, USA and East Africa. These include more than 90 outlets across 21 domestic and international airports with proven capability to provide a compelling customer experience.

In Dubai, a person must be at least 21 to consume alcoholic beverages and they must be consumed privately or in licenced public places.

New Prices Across Aforementioned ELR Outlets:

Pints now starting from AED 25

Selected bottled hops now starting from AED 20

House spirit and mixer AED 25

Double house spirit and mixer AED 40

Glass of house grape AED 25

Bottle of house grape from AED 99

Selected cocktails from AED 30

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