Emirates renews sponsorship partnership with Team New Zealand
Support ensured for 37th America’s Cup in 2024
Emirates, one of the two flag carriers of the UAE, has renewed its lead sponsorship partnership with reigning America’s Cup champions Emirates Team New Zealand for the 37th America’s Cup and all preliminary regattas.
The 19-year partnership between the Emirati airline and the New Zealand sailing team has witnessed victories in the 35th America’s Cup and its cup defence in front of a home Auckland crowd in the 36th America’s Cup event.
As per the renewed agreement, Emirates will continue to be the lead sponsor of Emirates Team New Zealand, with naming rights for the team and the designation of the official airline and carrier of Emirates Team New Zealand.
Spain 2024
The team aims for its title defence at the 37th edition of the ocean race in Barcelona, Spain, in 2024.
The 37th America’s Cup in 2024 will see participating teams, including Emirates Team New Zealand, race their AC75 America’s Cup class yachts.
The first AC Challenger Selection series regatta will occur in August-September 2024, and the main America’s Cup Match will begin on October 12, 2024.
All matches will take place in Barcelona, Spain.
The Challenger Selection Series is a series of matches determining the winning team whose yacht will take on the defender of the ocean race, Emirates Team New Zealand, in the 37th America’s Cup Match.
2004 beginning
Emirates became the naming sponsor of the Emirates Team New Zealand yacht sailing team in 2004.
The airline supported the team through two close Challenges in 2007 in Valencia and 2013 in San Francisco before Emirates Team New Zealand lifted the ‘Auld Mug’ again in Bermuda in 2017.
A hard-fought defence in the 36th edition of the ocean race in Auckland 2021 saw Emirates Team New Zealand achieve victory on its home turf.
Emirates’ continuing sponsorship of Emirates Team New Zealand includes a brand presence on the mainsail of each Emirates Team New Zealand yacht, defence chase boats, defence tenders, team bases in Auckland and Barcelona, and crew uniforms.
The branding will now include placement on the Emirates Team New Zealand yacht hull.
The airline, part of The Emirates Group, owned by the Dubai government’s Investment Corporation of Dubai, will also have sponsorship visibility across Emirates Team New Zealand channels, including social, digital, media, live events, and other official materials.
