Emirates, Saudia, WhatsApp top MENA Best Brand Rankings
YouGov BrandIndex lists the rankings
Emirates in the UAE, Saudia (Saudi Airlines) in Saudi Arabia, and WhatsApp in Egypt have been rated as the top-ranked brands by consumers, according to YouGov’s newly released Best Brand Rankings 2024.
Emirates cruises in the UAE with an Index score of 60.7, Saudia takes off in Saudi Arabia with a score of 59.4, and WhatsApp reaches out in Egypt with a score of 48.7.
SeaWorld Abu Dhabi in the UAE, STC Telecom in Saudi Arabia, and Almarai in Egypt are the three most improved brands of 2024, with noteworthy changes in their Index scores compared to 2023.
YouGov’s Best Brand Rankings 2024 report is based on scores from YouGov BrandIndex – an industry-leading brand health tracker.
The Best Brand Rankings 2024 metric is Index: a measure of overall brand health calculated by taking the average impression, quality, value, satisfaction, recommendation, and reputation.
Top 10 brands (UAE)
| Rank | Brand | Score |
| 1 | Emirates | 60.7 |
| 2 | Adidas | 58.9 |
| 3 | Samsung | 57.3 |
| 4 | iPhone | 55.0 |
| 5 | Apple | 54.4 |
| 6 | Almarai | 54.2 |
| 7 | Nike | 54.1 |
| 8 | YouTube | 54.1 |
| 9 | 53.1 | |
| 10 | Galaxy (Samsung) | 52.8 |
Top 10 improved brands (UAE)
| Rank | Brand | Score | Previous score | Change in score |
| 1 | SeaWorld Abu Dhabi | 15.9 | 8.5 | 7.4 |
| 2 | Al Baik | 27.6 | 20.4 | 7.2 |
| 3 | Galaxy (Samsung) | 52.8 | 46.7 | 6.1 |
| 4 | Amazon | 42.1 | 36.3 | 5.8 |
| 5 | Dubai Hills Mall | 16.2 | 11.0 | 5.2 |
| 6 | Dubai Hills | 20.4 | 15.9 | 4.5 |
| 7 | Neom | 11.1 | 7.0 | 4.1 |
| 8 | Google Pixel | 13.2 | 9.1 | 4.0 |
| 9 | Dubai Downtown | 30.5 | 26.7 | 3.9 |
| 10 | Saudia (Saudi Airlines) | 13.0 | 9.1 | 3.9 |
Top 10 brands (Saudi Arabia)
| Rank | Brand | Score |
| 1 | Saudia (Saudi Airlines) | 59.4 |
| 2 | Adidas | 59.1 |
| 3 | Al Baik | 56.7 |
| 4 | Arajhi Bank | 54.2 |
| 5 | Almarai | 4.7 |
| 6 | Samsung | 48.8 |
| 7 | YouTube | 47.5 |
| 8 | Neom | 47.4 |
| 9 | Nike | 47.0 |
| 10 | iPhone | 46.0 |
Top 10 improved brands (Saudi Araba)
| Rank | Brand | Score | Previous score | Change in score |
| 1 | STC Saudi Telecom | 45.5 | 37.3 | 8.2 |
| 2 | Al Rajhi Bank | 54.2 | 46.2 | 8.0 |
| 3 | Amazon | 34. | 27.8 | 7.1 |
| 4 | Red Sea project | 30.3 | 23.4 | 6.9 |
| 5 | Samsung | 48.8 | 42.7 | 6.2 |
| 6 | Al Batal | 23.2 | 17.0 | 6.1 |
| 7 | Neom | 47.4 | 41.4 | 6.1 |
| 8 | Saudia (Saudi Airlines) | 5.4 | 53.4 | 6.0 |
| 9 | Shahid.net | 17.7 | 11.8 | 5.9 |
| 10 | Skechers | 37.8 | 32.1 | 5.6 |
Top 10 brands (Egypt)
| Rank | Brand | Score |
| 1 | 48.7 | |
| 2 | 48.6 | |
| 3 | Dettol | 46.3 |
| 4 | YouTube | 46.0 |
| 5 | Galaxy (Chocolate) | 42.1 |
| 6 | Galaxy Samsung) | 41.8 |
| 7 | BMW | 41.5 |
| 8 | Mercedes-Benz | 40.5 |
| 9 | Juhayna | 39.6 |
| 10 | Almarai | 37.8 |
Growing consumerism trend
In the wake of economic prosperity, the UAE, Saudi Arabia, and Egypt are experiencing a significant surge in consumerism, marking a positive trend for consumer brands in the region.
The flourishing economies in these three countries have empowered a growing middle class, propelling increased spending on goods and services.
In the UAE, a well-known hub for luxury and innovation, consumerism is particularly evident with a booming retail sector and a surge in demand for high-end products. The country’s diversified economy and strategic location have attracted a cosmopolitan population, contributing to a dynamic consumer landscape.
Saudi Arabia, undergoing ambitious economic reforms, is witnessing a transformation in consumer behaviour. The Vision 2030 initiative, aimed at reducing dependence on oil, has stimulated job creation and income growth, fuelling higher consumer spending. The retail and e-commerce sectors thrive as Saudis embrace a more modern and diverse marketplace.
Meanwhile, Egypt’s consumerism is on the rise, driven by a young and tech-savvy population. With increasing urbanisation and a burgeoning middle class, the demand for a wide range of products, from electronics to fashion, is witnessing unprecedented growth.
As these three MENA nations embrace economic diversification and development, businesses are presented with lucrative opportunities to tap into the rising tide of consumerism across the region.
Featured image: The MENA region is experiencing a significant surge in consumerism. Image: Arnold Pinto
Last Updated on 9 months by Arnold Pinto
