Etihad Arena, the UAE’s leading indoor entertainment venue, has announced a partnership with District by Zomato, the going out platform, marking a new chapter in how audiences discover and access live experiences in Abu Dhabi. The collaboration represents a strategic step in Etihad Arena’s continued growth, expanding its global reach while supporting increased visitor footfall to Yas Island.
District by Zomato enables consumers to discover their city through experiences spanning across dining, live entertainment, attractions, and live activities. The partnership with Etihad Arena will enhance access to the region’s most anticipated events by offering a new discovery experience for fans – contributing to Abu Dhabi’s broader tourism economy through expanded audiences.
In the UAE, where social life seamlessly blends dining, entertainment, and culture, the collaboration between Etihad Arena and District represents a natural evolution of the consumer journey. By aligning with these existing social patterns, the collaboration engages fans during their discovery phase, facilitating a smoother transition from social planning to live event attendance.
Through this collaboration, District will complement Etihad Arena’s existing ticketing ecosystem, enabling discovery and access to live experiences at the venue to its user base.
Marcus Osborne, General Manager at Etihad Arena, said, “We’re pleased to welcome this new collaboration with District. As we continue to grow our global audience, partnerships like this play an important role in reaching new audiences and supporting Abu Dhabi’s wider tourism ambitions. Together, we can strengthen our offering and continue delivering world-class experiences to audiences in the UAE and beyond.”
Kunal Khambhati, Founder & COO – Events, District by Zomato, said, “We’re thrilled to collaborate with Etihad Arena, one of the region’s most exciting live entertainment destinations. This collaboration marks a significant milestone for District as we continue to redefine the live events experience across the UAE. Etihad Arena has established itself as a premier home for exceptional entertainment, and together, we’re committed to delivering world-class, fan-first experiences.”
As Etihad Arena continues to build on its momentum as a leading destination for live entertainment, the partnership with District strengthens its ability to connect global audiences to Abu Dhabi’s growing calendar of events.
