EXEED Set For Electrifying Presence At Auto China 2024
July 18, 2024
Automotive Events

EXEED Set For Electrifying Presence At Auto China 2024

Premium Vehicle Brand Captures UAE Market

EXEED, the dynamic automotive brand, is not just participating but igniting anticipation and excitement with its innovative designs and cutting-edge technology at the 18th Beijing International Automotive Exhibition (Auto China 2024).

The highly anticipated international auto show—one of the world’s most significant automotive events—will be held from April 25 to May 4, 2024, at the China International Exhibition Center in Beijing, China. Thousands of automotive enthusiasts, industry insiders, and premier global brands, including Audi and BMW, attend.

Since its inception, EXEED, Chery Automobile’s premium vehicle brand, has not just emerged but surged as a global automotive powerhouse. Chery Automobile, a Chinese state-owned automobile manufacturer, is the driving force behind EXEED’s success. Founded in 1997, it is currently the third largest manufacturer in China, with 1,881,316 vehicles sold in 2023, produced under the Chery EXEED, Jetour, and Karry brands.

EXEED’s development is a testament to its global collaboration. Teams comprising designers and engineers from prominent European automotive companies such as BMW and Jaguar Land Rover actively contribute to creating EXEED vehicles, infusing them with international expertise and innovation.

Stringent Quality

Manufacturing operations are conducted at facilities established by a Chinese company in collaboration with Jaguar Land Rover. Leveraging extensive experience and technical prowess ensures standardised manufacturing processes and maintains stringent quality control measures across all production sites, including the EXEED vehicle plant in China.

Vincent Song, EXEED Branding & Marketing Manager (UAE), in an online presentation. Credit: Arnold Pinto
EXEED’s product manager in an online presentation about the brand’s latest models. Credit: Arnold Pinto

With a steadfast commitment to innovation, craftsmanship, and customer satisfaction, EXEED has notched up acclaim for its sleek designs, advanced features, and uncompromising performance, inspiring hope for a future of automotive excellence.

At Auto China 2024, EXEED aims to captivate automotive enthusiasts with its bold vision for the future of mobility.

Focusing on electrification, connectivity, and sustainability, EXEED is poised to showcase a diverse lineup of vehicles that embody the brand’s ethos of excellence and forward-thinking.

Spectacular Presentation

EXEED’s presence at Auto China 2024 promises to be spectacular as the brand unveils various exciting models and innovations, from electric vehicles (EVs) to autonomous driving technology. EXEED’s showcase will offer a glimpse into the future of automotive engineering and design.


Among the highlights of EXEED’s exhibit is the world premiere of its latest electric vehicle, the EXEED E-Q7. The E-Q7 represents EXEED’s commitment to electrification and sustainability, boasting sleek aesthetics, state-of-the-art features, and zero-emission performance.

With its spacious interior, advanced infotainment system, and cutting-edge safety features, the E-Q7 is not just poised but primed to revolutionise the EV landscape and redefine the driving experience for consumers worldwide, sparking a new era of electric mobility.

In addition to the E-Q7, EXEED will unveil its latest autonomous driving technology advancements.

Mobility Innovations

Leveraging artificial intelligence (AI) and machine learning algorithms, EXEED’s autonomous driving system promises enhanced safety, convenience, and efficiency on the road.


Visitors to the EXEED exhibit at Auto China 2024 will have the opportunity to experience firsthand the capabilities of this groundbreaking technology through interactive demonstrations and simulations.

While EXEED’s showcase at Auto China 2024 will undoubtedly feature an impressive lineup of vehicles, the brand’s vision extends far beyond the showroom floor.


As a pioneer in the automotive industry, EXEED is committed to shaping the future of mobility through innovation, collaboration, and sustainability.

At Auto China 2024, EXCEED will host a series of presentations, panel discussions, and workshops focused on critical themes such as electrification, connectivity, and mobility solutions, where industry experts, thought leaders and stakeholders will come together to explore the opportunities and challenges facing the automotive industry and discuss strategies for driving innovation and progress.

Sustainability Agenda

In addition to its commitment to innovation, EXEED is also dedicated to sustainability and environmental stewardship.

As part of its sustainability initiatives, EXEED actively explores alternative energy sources, reduces carbon emissions, and minimises its ecological footprint throughout production. By prioritising sustainability, EXEED aims to create a brighter, cleaner future for future generations.


Auto China 2024 EXEED’s presence at the event will undoubtedly leave a lasting impression on attendees and industry observers alike.

UAE Market

In late 2023, EXEED launched four SUV models in the UAE—the VX, RX, TXL, and LX—incorporating luxury, style, and performance all under one hood. The brand will also launch the EX and ET as EV models.


Al Ghurair (AG) Auto is the sole authorised distributor of EXCEED in the United Arab Emirates. The exclusive showroom is on Al Ittihad Street, Al Khabaisi, Dubai City. EXCEED unveiled its swanky new showroom on February 28, 2024, at Corniche Road in Abu Dhabi City.

According to Vincent Song, EXCEED Branding & Marketing Manager (UAE); the brand enjoys excellent brand recognition and sales in several regions and countries, including UAE, Saudi Arabia, Kuwait, Qatar, CIS, Russia, Chile, and Pakistan.

EXEED was the Official Car Sponsor of the 2024 Dubai Marathon. Credit: EXEED
EXEED team members celebrate at the 2024 Dubai Marathon. Credit: EXEED
EXEED branding at the 2024 Dubai Marathon runners’ site. Credit: EXEED

Song said: “In the future, EXCEED will expand its presence into numerous countries, focusing particularly on Eastern Europe, Europe, and North America. As a premium brand, EXEED is dedicated to delivering exceptional products to customers worldwide, characterised by superior intelligence, top-notch quality, and unparalleled efficiency.”

EXCEED was the Official Car Sponsor of the 2024 Dubai Marathon, which saw 12,000 runners participate in the 23rd edition of the iconic event. EXCEED provided the event with 22 SUVs, including 10 TXL and 10 RX SUVs, as support fleet vehicles and two-timing cars to facilitate the marathon’s organisation and infrastructure needs.

For more information about EXEED in the UAE, visit: https://exeed-uae.com/

Featured image: The EXCEED showroom is located at Corniche Street in Abu Dhabi, the UAE capital. Credit: Vincent Song/EXEED

    Arnold Pinto

    Arnold Pinto

    Arnold Pinto is an award-winning journalist with wide-ranging Middle East and Asia experience in the tech, aerospace, defence, luxury watchmaking, business, automotive, and fashion verticals. He is passionate about conserving endangered native wildlife globally. Arnold enjoys 4x4 off-roading, camping and exploring global destinations off the beaten track.
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