Dubai K-Fest 2026 enters its final weekend, giving shoppers until 4 October to discover exclusive offers on Korean beauty, fashion and technology, alongside immersive cultural experiences. There is also a chance to win a 2026 Genesis G80 car, a Samsung package, beauty experience by The FACE SHOP, and a AED 10,000 Dubai Festival City Mall gift voucher.
From discounts of up to 75% on selected fashion to beauty products, Shop Korea in Dubai brings together a range of retail offers and experiences across participating malls and destinations.
Beyond shopping, visitors can enjoy complimentary Dalgona latte tastings at Nespresso stores, explore immersive Korean digital art at ARTE Museum Dubai, Dubai Mall, enjoy a Korean-inspired staycation at Palazzo Versace, watch Korean films at Roxy Cinemas, and discover K-beauty through personalised consultations and in-store experiences.
When it comes to winning, shoppers will have the opportunity to win a variety of prizes. The Spend and Win raffle includes more than 2,500 retail stores in Dubai, with every AED 300 spent at a store earning one entry into the draw. Unlimited entries are available meaning the more you spend, the more chances to win.
Among the prizes up for grabs include: a 2026 Genesis G80 car; a Samsung Smart Home Upgrade package comprising a Galaxy Z Fold8 Ultra; an 85-inch Frame Pro TV; a Bespoke AI Side-by-Side Refrigerator; a Bespoke AI Washer and a Bespoke AI Dryer; a K-Glow Up Journey by THE FACE SHOP experience, and a Dubai Festival City Mall voucher worth AED 10,000 – all of which create an engaging retail experience for Dubai shoppers.
Here are some of the offers and experiences to discover before the festival concludes on 4 October:
BEAUTY AND SKINCARE
Lamise K-Beauty
K-beauty retailer Lamise is offering discounts on selected items, plus a free gift with purchases over AED 150. Shoppers can explore more than 1,000 products from over 50 Korean beauty brands, including Anua, Beauty of Joseon, Medicube and TIRTIR.Visitors can also enjoy a free in-store skin analysis from 10 AM to 4 PM, and a scalp analysis to find the Korean hair care that suits them best.
When: Until 4 October 2026
Where: Flagship store at Al Ghurair Centre, Al Rigga Road, Deira (10am – 10pm daily); The Greens, Onyx Tower 1, Level P2, inside 1004 Gourmet (9am – 10pm daily); and online at lamisebeauty.com.
Offer: Discounts on selected items and a free gift with purchases above AED 150.
Chemist Warehouse
K-beauty fans can visit the Medicube pop-up at Chemist Warehouse Al Ghurair Centre to explore skincare products, beauty devices and personalised consultations. Beauty advisers will be on hand to offer personalised skincare advice, product sampling and testing and live demonstrations of the devices. Special discounts apply across the entire Medicube range, with further offers on a wide selection of Korean brands including Anua, Beauty of Joseon, COSRX, Torriden, Skin1004 and Round Lab.
When: Until 4 October 2026. Beauty advisers at the Medicube pop-up: 3pm – midnight, Wednesday to Sunday
Where: Medicube pop-up at Al Ghurair Centre. K-beauty promotions also in-store at BurJuman, B1 Mall and online
Offer: Special K-Fest discounts across the entire Medicube range and selected K-beauty brands, plus festival deals and bundles
TUPS Skin Lounge
Visitors can discover Korean-inspired facial and skincare treatments at TUPS Skin Lounge in City Walk, with special K-Fest discounts on both treatments and TUPS professional skincare products. Guests can also receive a professional skin consultation and personalised treatment recommendations.
When: Until 4 October 2026, during opening hours
Where: TUPS Skin Lounge, City Walk, Dubai. Walk-ins welcome; advance booking available for treatments.
Offer: Special K-Fest discounts on treatments and skincare products.
Ulta Beauty
Shoppers will have a range of promotions to choose from at Ulta Beauty. For 21 Days, exclusive offers will be held across all beauty categories, including daily deals at 50% off and rotating weekly deals at 30% off.
When: Until 18 October
Where: Mall Of Emirates, Dubai Mall, Dubai Hills
FASHION AND EYEWEAR
MLB
MLB has shoppers covered when it comes to fashion items for both men and women. Shoppers can enjoy 30% off selected caps, clothing and accessories at MLB in Dubai Hills Mall until 4 October.
When: Until 4 October 2026, 10am – 11pm
Where: MLB store at Dubai Hills Mall
Offer: 30% off selected items
Aster Opticals
Aster Opticals invites shoppers to experience “My Eye-Konic Seoul Moment”, an immersive Seoul-inspired in-store photo experience. Visitors can take a photo, share it on Instagram, tag Aster Opticals and use #MyEyeKonicMoment to enter a draw to win Ray-Ban Meta Gen 2 glasses, worth approximately AED 2,000.
When: Until 4 October 2026
Where: Aster Opticals at Mall of the Emirates, Mirdif City Centre, Deira City Centre and Al Ghurair Centre
Prize: Ray-Ban Meta Gen 2 glasses (approximately AED 2,000)
TECHNOLOGY
Samsung: Win Your Way to Korea
Shoppers spending AED 1,200 or more on Samsung products at participating stores can enter a prize draw for a trip to Korea, including return flights. Customers who register in store will also receive a complimentary mobile charm.
When: Until 4 October 2026, during store opening hours
Where: Participating Samsung stores at Dubai Mall, Deira City Centre, Jacky’s at Deira City Centre, BurJuman, Dubai Hills Mall, Nakheel Mall, Dubai Festival City, Mall of the Emirates, Mirdif City Centre and Ibn Battuta Mall.
COFFEE AND CAFÉ CULTURE
Nespresso: A Taste of Korea
Coffee lovers can discover the Creamy Dalgona Latte at Nespresso boutiques. Inspired by Korean flavours and Korea’s vibrant café culture, the limited-time recipe is available as a complimentary tasting, with Nespresso coffee specialists introducing visitors to the Vertuo range.Exclusive Nespresso offers are also available during the festival.
When: Until 4 October 2026, during boutique opening hours
Where: Nespresso boutiques at Dubai Mall, Mall of the Emirates, Dubai Hills Mall and Mirdif City Centre
Price: Complimentary tasting
ART AND CULTURE
Arte Museum Dubai: Discover Korea Through Immersive Art
Arte Museum Dubai is inviting visitors to discover Korean creativity through immersive media art by d’strict, Korea’s leading digital design company. Alongside the museum’s signature Eternal Nature experience, guests can explore Paintings of Joseon, a contemporary interpretation of Korean masterpieces, Gangneung, inspired by Korea’s natural landscapes, and Starry Busan, an immersive artwork celebrating the coastal city.The Museum Shop also features Korean-designed merchandise and lifestyle products.
When: Until 4 October 2026
Where: Arte Museum Dubai, Level 2, The Dubai Mall
Timings: Monday–Thursday 10am – 11pm (last entry 10pm); Friday–Sunday 10am – midnight (last entry 11pm)
Tickets: Child AED 79; General AED 149; General + ARTE Tea Bar AED 169; VIP AED 269
Korean Cinema Comes to ROXY
Don’t miss Korean Movie Nights at ROXY Cinemas and discover a selection of Korean films on the big screen at ROXY Dubai Hills Mall, City Walk and Al Khawaneej, with special ticket offers. On weekdays, Silver tickets start from just AED 40.
From gripping thrillers and atmospheric mysteries to acclaimed dramas, Korean Film Week brings a selection of standout titles to Dubai audiences:
- Exhuma
- Revolver
- Dark Nuns
- No Other Choice
STAYCATION
A Taste of Seoul at Palazzo Versace Dubai
Celebrate Dubai K-Fest with a stylish escape at Palazzo Versace Dubai, where signature Italian glamour meets a touch of Korean culture. From AED 800, two guests can enjoy an overnight stay in a Deluxe Versace Room, complete with: Daily breakfast for two, Korean-inspired High Tea for two, featuring the signature Dubai Chewy Cookie paired with Gold Cappuccinos, Complimentary upgrade to a Premier Creek View Room
and 50% savings on selected Spa treatments of 60 minutes or more
When: Until 4 October
Where: Palazzo Versace Dubai
Shoppers have until Sunday, 4 October to explore participating offers and experiences across Dubai as the inaugural Dubai K-Fest draws to a close.
Beyond its retail offers, Dubai K-Fest brings Korean brands and businesses together with Dubai’s retail, dining and entertainment sectors, creating new opportunities for cultural and commercial exchange.
Dubai K-Fest 2026 is organised by Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), and supported by KOCCA UAE Business Center and KOREA 360.
