First Zeekr showroom opens in the UAE
Dubai service centre also inaugurated
The first dedicated Zeekr showroom and allied service centre in the United Arab Emirates (UAE) has opened alongside Sheikh Zayed Road in Dubai City.
Launched as a joint venture between Zeekr, the premium electric vehicle brand of China’s Geely Holding Group, and AW Rostamani Group, the UAE distributor of Zeekr, the new showroom facility, styled as Zeekr Space, showcases the Zeekr 001 and Zeekr X models.
The new showroom’s inauguration event on August 1, 2024, was attended by Mars Chen, Vice President of Intelligent Technology at Zeekr, Michel Ayat, CEO of Automotive at AW Rostamani Group, and Roberto Colucci, Director of Zeekr AWR.
A Zeekr 001 was presented to lya Stroyev, Director at Yeti Car Rental, as part of the Zeekr brand’s fleet partnership programme in the UAE.
The newly opened service centre, styled as Zeekr Care, offers customers spare parts and access to expert EV technicians, ensuring exceptional service for every Zeekr vehicle sold in the UAE. This comprehensive approach extends the showroom’s excellence into a continuous reliability and customer satisfaction journey.
‘Global expansion strategy’
Mars Chen, Vice President of Zeekr Intelligent Technology, said: “We are excited to launch our first showroom and service centre in the UAE, an integral part of our global expansion strategy.
“Zeekr Space and Zeekr Care highlight our commitment to innovation, sustainability, and excellence in electric vehicles. Partnering with AW Rostamani Group, we are eager to introduce the Zeekr 001 and Zeekr X to customers and drive the future of mobility together.”
Michel Ayat, CEO of Automotive at AW Rostamani Group, added: “The opening of Zeekr Space represents a significant achievement in our partnership with Zeekr. This milestone reflects our commitment to bringing customer-centric automotive solutions to the forefront and underscores our dedication to pioneering sustainable mobility. Zeekr Space embodies our tradition of excellence, extending beyond 50 years.”
AWR Group is the UAE dealer of Chery, Zeekr, and Smart premium electric mobility brands.
Zeekr focuses on creating a fully integrated user ecosystem with innovation. Utilising Sustainable Experience Architecture (SEA), Zeekr integrates its battery technologies, battery management systems, and electric vehicle supply chains.
Zeekr’s R&D centres are located in Ningbo, Hangzhou, Gothenburg, and Shanghai, where it focuses on core technologies and collaborates with start-ups, innovation centres, and universities to advance sustainable mobility.
Featured image: The new Zeekr showroom is located alongside Sheikh Zayed Road in Dubai City. Credit: Zeekr
