Formula E hits TikTok milestone with 1 million followers
Cementing its growth as a leading motorsport
Formula E has announced that it has surpassed one million followers on TikTok. This achievement underscores the series’ rapid growth and increasing appeal, particularly among younger audiences.
As the world’s premier all-electric racing series, Formula E has seen a remarkable 235% increase in its TikTok following since the commencement of Season 10.
The surge, which represents an addition of over 700,000 new followers, highlights the series’ effective engagement with a global fanbase and its expanding influence in motorsport.
TikTok has become a crucial platform for connecting with younger, diverse audiences through engaging and creative content. For Formula E, this milestone is not just a number but a testament to its strategy of harnessing digital media to enhance fan interaction and promote its core values of sustainability, innovation, and cutting-edge technology.
Global fanbase
The growth of TikTok mirrors Formula E’s broader success in motorsport. The series now boasts a global fanbase of 400 million, with 11 teams and 22 elite drivers competing on tracks worldwide.
Teams such as Jaguar TCS Racing, Nissan Formula E, Tag Heuer Porsche Formula E Team, and Neom McLaren Formula E Team showcase the sport’s top-tier talent, further drawing attention and engagement.
Season 10 of Formula E has been particularly notable for breaking multiple track records. The season has seen the fastest top speeds, highest average lap speeds, and a record number of race leaders and overtakes. This heightened on-track action has translated into increased viewer interest and has solidified Formula E’s reputation as a leader in motorsport innovation.
Nick Stroudley, Formula E’s Digital Director, expressed enthusiasm about the milestone and the series’ digital strategy.
“Reaching one million followers on TikTok is a significant achievement and demonstrates our commitment to making Formula E the most exciting and forward-thinking motorsport globally,” Stroudley said.
“TikTok has been an incredible platform for sharing the thrill of Formula E and engaging with a new generation of fans. The substantial growth we’ve experienced this season indicates that our strategy to attract a younger, more diverse audience is working. We’re excited to continue pushing the boundaries with innovative content and further connect with our global audience.”
Formula E’s use of TikTok has allowed fans to experience a unique blend of racing content, behind-the-scenes footage, and creative storytelling. This approach has broadened its appeal and aligned with the series’ mission to be forefront of technology and fan engagement.
As Formula E continues to set benchmarks in the motorsport world, its success on TikTok is a powerful example of how digital platforms can amplify a brand’s reach and resonate with new audiences.
One million followers milestone marks a pivotal moment for Formula E, reflecting its status as one of the world’s most dynamic and progressive racing championships.
Featured image: Formula E’s use of TikTok has allowed fans to experience a unique blend of racing content, behind-the-scenes footage, and creative storytelling. Credit: Formula E
