TikTok

NEWS DESK

TikTok and Blossom Launch Second Cohort of SME Empowerment Program to Support AI-Driven Startups in Saudi Arabia

News Desk 20/04/2026

TikTok and Blossom announced the launch of the second cohort of the TikTok & Blossom SME Empowerment Program, an initiative designed to support and scale high-potential startups leveraging artificial intelligence in Saudi Arabia. Building on the strong momentum of its inaugural cohort, the

NEWS DESK

Power League Gaming, TikTok, and Visit Saudi Unite for Official MENA Esports Broadcast

PR News Desk 12/08/2025

Power League Gaming (PLG), the MENA region’s leading esports and gaming agency, has been appointed as TikTok LIVE’s official broadcast partner for gaming and esports livestreams across the Middle East and North Africa, working in partnership with Visit Saudi for the launch event – PUBG Mobile Pro Invitational. This marks a significant milestone in elevating […]

Business

TikTok unveils Data Connectors Partners initiative

News Desk 25/10/2024

Dubai-based Datahash in tie-up TikTok has unveiled its global Data Connectors Partners initiative to enhance the effectiveness of its advertising on the platform. The new programme is part of TikTok’s Marketing Partners Programme and features an inaugural group of partners focused on three key areas: Lead generation, data platforms, and data connection

NEWS DESK

The Estée Lauder Companies’ NIV and TikTok Announce the Winners of The Catalysts Program

PR News Desk 03/10/2024

The Estée Lauder Companies (NYSE: EL) (“ELC”) is pleased to announce the winners for The Catalysts program. Created by ELC’s New Incubation Ventures (“NIV”) and launched with support from TikTok, the integrated, global initiative is aimed at spotlighting, uplifting, and empowering emerging storytellers with fresh visions for the beauty industry. The program underscores

Entertainment

Did you know binge-watching Netflix hurts the environment?

Arnold Pinto 10/08/2024

Researcher issues stark warning The innocuous habit of binge-watching Netflix and scrolling endlessly through social media is not as harmless as it seems. As highlighted by Dr Kari Hiekkanen, a visiting researcher at Aalto University in Helsinki, Finland, the practice significantly contributes to an urgent environmental issue. Hiekkanen, who also trains at Aalto University

Sport

Formula E hits TikTok milestone with 1 million followers

News Editor 2 31/07/2024

Cementing its growth as a leading motorsport Formula E has announced that it has surpassed one million followers on TikTok. This achievement underscores the series’ rapid growth and increasing appeal, particularly among younger audiences. As the world’s premier all-electric racing series, Formula E has seen a remarkable 235% increase in its TikTok following since the

Entertainment Saudi Arabia

TikTok Unveils ‘Daily Fawazeer For Brands’

PR News Desk 27/03/2024

UTurn Entertainment Produces The Ramadan Content TikTok has launched ‘Daily Fawazeer for Brands,’ a novel collaboration with UTurn Entertainment for Ramadan this year. Based in Jeddah, Saudi Arabia, UTurn Entertainment produces premium Arabic content for global consumption. The company’s new alliance with TikTok aims to deliver Saudi-produced entertainment to

Music Entertainment Lifestyle

TikTok MENA playlist is red-hot for #SongOfTheSummer

Arnold Pinto 06/09/2023

Gharam by Rabeh Saqer fires it up in the MENA region A unique lineup of top tracks has taken TikTok by storm in the MENA region as part of the short-form mobile video platform’s Songs of Summer 2023 initiative, which is ranked by total video creations. The TikTok community has been grooving to the rhythm […]

Music Lifestyle

Defender unveils its new TikTok account with UK music star Kano

Arnold Pinto 25/08/2023

Defender, the revered British 4×4 brand, has launched its official TikTok account with pioneering British rapper, songwriter, and actor Kano, who will also provide the initial soundtrack for the new account. The new Defender TikTok account aims to inspire Defender clients – known to have a great passion for music – through innovative collaborations with […]

NEWS DESK

The page-turning magic of #BookTok: TikTok’s thriving community celebrates Book Lovers Day

News Desk 08/08/2023

August 08, Dubai, UAE – For Book Lover’s Day which falls on August 9, TikTok’s #BookTok hashtag offers a unique opportunity for creators and book enthusiasts to come together, celebrate reading and literature, and continue the global book-based entertainment revolution. #BookTok, the digital platform’s beloved hashtag that has amassed more than 160 billion global

NEWS DESK Entertainment Lifestyle

Game on with TikTok: Digital platforms redefine the entertainment landscape through gaming

News Desk 31/07/2023

Dubai, July 31 2023 – The world of gaming has been supercharged in the past few years. The way digital platform users engage, create and connect through gaming has evolved remarkably. Leading the charge is TikTok, which has witnessed an extraordinary surge over the past year in gaming enthusiasts, connecting through their shared passion. From […]

Beauty Lifestyle

3 trending makeup products for your next TIKTOK Reel!

News Desk 26/07/2023

Hello, TikTok beauty enthusiasts! Are you in search of the ultimate organic makeup products to achieve that flawless glow for your TikTok videos? Look no further! We’ve covered you with three fantastic products from Liht Organic that will help you shine like a star. 1.      Get the perfect TikTok pout with a burst […]

NEWS DESK

AstroLabs and TikTok Bring Digital Advertising to 100 Saudi SMBs

News Desk 21/06/2023

Riyadh, Saudi Arabia, June 2023- AstroLabs, MENA’s trusted partner for innovation and entrepreneurship, and TikTok, the popular digital platform, have successfully concluded their flagship partner program supporting small and medium-sized businesses (SMBs) in Saudi Arabia. “TikTok for Business Bootcamp – Start, Create, Grow” was designed to equip SMBs

NEWS DESK

NEW ENHANCED RANGE ROVER VELAR WITH EXQUISITE DETAILING

News Desk 02/02/2023

02 February 2023, Dubai, United Arab Emirates: The official Range Rover TikTok channel has launched, exclusively revealing the New Range Rover Velar to the world before it is seen anywhere else. The New Range Rover Velar is a pure expression of modern luxury, featuring the latest technology, trademark Range Rover refinement and a dramatic, clean […]